United States onlyMcJ is looking for a senior strategist who can turn information into powerful stories that inspire creative work and move brands forward. The ideal candidate will have a sharp, curious, and insight-driven mindset, with a deep understanding of human behavior and the ability to shape strategic direction.
Requirements
- Own consumer research projects from start to finish
- Lead and oversee research with a deep understanding of human truths
- Develop inspiring discussion guides with unique questions and exercises
- Support/co-lead all research initiatives
- Find innovative ways to deliver research findings to inspire teams and clients
- Lead/co-lead the research and development of brand foundations
- Lead/co-lead brand personality development
- Partner with creatives in identity/brand book creation
- Become a trusted partner with Creative and Engagement teams
- Share interesting and relevant cultural happenings/shifts, industry trends, category happenings and brand communications with strategy team and agency
- Serve as the brand steward in all internal and external meetings
- Analyze client data, reframe client problems and offer new solutions to open up opportunities
- Work with Engagement/Comms to build, define and contextualize audiences through MRI-Simmons or comparable tools
- Collaborate closely with creative teams day-to-day to sharpen insights and strategies
- Work across departments to organize, extend and connect creative ideas into campaign ecosystems
- Support/co-lead initiative planning with Brand team
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
