Senior Manager - Events Marketing

The Company:

Marigold is a leading cross-channel marketing platform, with solutions for email, SMS, loyalty, and personalization, helping brands transform their relationships with customers. As the trusted partner behind the world's most recognized brands, including Air New Zealand, Chipotle, Hiscox, KFC, Kraft Heinz, The Atlantic, and more-Marigold delivers relevant brand experiences that cut through the noise and drive real impact. Marigold was born through a merger of industry-leading marketing platforms Cheetah Digital, Sailthru, Selligent, Liveclicker, Emma, and Campaign Monitor, and powers billions of customer interactions annually.

The Role:

As a Senior Manager, Events Marketing, you’ll lead the vision, strategy, and execution of all event programs across Campaign Monitor and Emma — transforming every touchpoint into a powerful brand experience. This role goes beyond logistics; it’s about identifying high-impact opportunities to connect with our ideal customers, crafting memorable experiences that elevate our brands, and driving engagement that translates into measurable pipeline growth. You’ll own the full event lifecycle — from strategy and planning through post-event analysis and nurture — while collaborating closely with Sales, Marketing, and Partner teams to ensure every event delivers meaningful ROI and long-term customer value.

Travel Requirements:

Approximately 2-4 events per year

Occasional evening/weekend availability for event execution

What You’ll Do:

• Develop and execute an integrated events strategy that aligns with business goals, blending in-person conferences, virtual experiences, and partner co-marketing initiatives.

• Lead end-to-end event planning and execution, overseeing logistics, creative concepts, booth design, and cross-functional coordination to deliver standout brand experiences.

• Partner with Sales and Demand Generation teams to target the right audiences, maximize engagement, and convert event interactions into qualified pipeline opportunities.

• Design pre- and post-event campaigns that create buzz, drive attendance, and nurture leads through tailored follow-up and content experiences.

• Measure and optimize performance, defining KPIs, analyzing event ROI, and applying insights to continuously improve strategy and execution.

• Represent Marigold brands at key industry events, building relationships with event organizers and staying ahead of emerging trends in marketing and customer engagement.

About You:

You’re a strategic event marketer who thrives at the intersection of creativity and execution. With a passion for building meaningful brand experiences, you know how to turn ideas into impactful moments that connect, engage, and convert. You’re equally comfortable developing high-level strategy as you are rolling up your sleeves to ensure every detail runs seamlessly — from booth design to post-event reporting.

You have a deep understanding of the B2B marketing landscape and how events drive awareness, pipeline, and customer relationships. Collaboration is your superpower — you love working cross-functionally with Sales, Marketing, and Partner teams to bring shared goals to life. You’re data-driven, results-oriented, and always looking for new ways to innovate and elevate the event experience.

Ideal Qualifications:

• 5–7 years of experience in event management, field marketing, or event marketing within a B2B SaaS or technology environment.

• Proven ability to plan and execute large-scale in-person and virtual events, delivering measurable ROI and brand impact.

• Highly skilled in project and budget management, with a track record of balancing multiple priorities and tight deadlines.

• Strong collaborator with exceptional cross-functional and vendor management skills, fostering alignment across teams and partners.

• Data-driven and detail-oriented, with experience using event and webinar platforms (e.g., Zoom, ON24, WebEx) to track performance and optimize results.

Nice to Have:

• Experience in the email marketing, marketing automation, or martech space, with an understanding of how events fit into the broader demand generation strategy.

• Proven success managing events across multiple brands or product lines, ensuring consistent messaging and measurable impact.

• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, HubSpot) to streamline lead capture, tracking, and post-event nurture.

Our Benefits:

• Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance

• Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.

• 401k plan with a company match on your contributions.

• Employee-centric and supportive remote work environment with flexibility.

• Support for life events including paid parental leave.

This position is eligible for hire in the following US states: Alabama, Arizona, Arkansas, California, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.

California SB 1162 Pay Transparency Notice

In compliance with California’s Pay Transparency for Pay Equity Act (SB 1162), we are disclosing the compensation range for roles that could be performed in California.

For California residents only, the base salary range for this role is $140,000 - $150,000 annually.This range reflects the base salary that we reasonably expect to pay for the position in California. Actual compensation will be offered within this range, based on factors such as skills, experience, and qualifications, as permitted by California law.

Similar positions located outside of California may be subject to different compensation structures.