Lucy & Yak

At Lucy & Yak, we are revolutionizing the fashion industry through a pioneering commitment to sustainability, ethical production, and technological innovation. Founded in 2017, our mission was born from a desire to prove that a business can create joyful, high-quality products while being fundamentally kinder to the planet and its people. This journey began by reimagining the supply chain, moving away from mass production to form a deep, familial partnership with a small team of tailors in India. This foundational relationship has allowed us to build a transparent and ethical production model from the ground up, ensuring fair wages and fostering skills within the local community. As we've grown, so have our partners, scaling from a team of three to a factory of over one hundred, all while maintaining the core values of respect and fairness.

Our innovation extends beyond our supply chain into the very fabric of our products and customer experience. We exclusively use sustainable materials like organic cotton and recycled fibres, minimizing our environmental footprint. Technologically, we are at the forefront of enhancing the online shopping journey. By integrating advanced AI-powered fit recommendation technology from True Fit, we leverage its Fashion Genome—the world's largest connected apparel dataset—to provide customers with high-fidelity size and fit suggestions. This not only boosts conversion and customer confidence but significantly contributes to our sustainability goals by reducing size-related returns and the associated carbon emissions from reverse logistics. Our 'Re:Yak' circularity initiatives, including buyback schemes and upcycling workshops, further demonstrate our innovative approach to keeping garments in circulation and out of landfills, truly embodying our ethos as a square label with a circular soul.