Loaded

Since 2016, Loaded has been at the forefront of empowering top digital creators with full-service management, helping them build brands and businesses that move culture forward. The company has established itself as a leader in gaming talent management and representation, working with some of the most influential streamers and content creators in the industry.

We are a group of gaming, data, and marketing industry leaders working to support the growth of the most impactful and innovative creators in gaming. We partner with, manage, and nurture creators whose brands and communities move the culture of gaming forward. Our services span talent management, content management, platform monetization, creator brand strategy, licensing and merchandise, brand partnerships, team/organ partnerships, and game dev partnerships.

The company operates with world-class talent management capabilities and has facilitated partnerships with leading brands including Netflix, Universal Music Group, Pepsi, Activision, Amazon, Spotify, Samsung, Gillette, Google, Journey's, and Adidas. We believe that gaming is one of the great connectors, and the communities that grow here change lives, move the culture forward, and bring tremendous value to the brands, creators, and fans that participate in it.