Limetree

Limetree is a Dallas-based behavioral marketing agency that helps organizations improve marketing performance through an integrated combination of behavioral science, data science, creative execution, and performance marketing. The company applies psychological and contextual research to understand why customers make decisions, then uses those insights to shape strategy, messaging, design, targeting, and campaign delivery. Its proprietary AI software and data scientists support the identification of customer needs, demand opportunities, critical performance indicators, and opportunities to increase return on investment.

Limetree provides end-to-end solutions designed to improve reach, engagement, conversion rates, advertising response, time to market, and budget efficiency. The company focuses on sectors where customer interactions are complex or consequential, including healthcare, financial services, energy, and higher education. Its work covers digital and multichannel campaigns, direct mail, audience research, communication audits, creative development, and data-driven reporting. Limetree has earned recognition on the Inc. 5000 and as an Inc. Best Workplace, and its team holds multiple patents related to marketing performance, decision-making, and execution.