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Director, Wholesale

Lilly Pulitzer is an iconic American resort wear brand founded in 1959, known for vibrant prints and the signature Shift Dress that embodies casual glamour and sunny, spirited style.

Lilly Pulitzer
United States only

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Lilly Pulitzer

Job Type:

Regular

Brand Strategy
Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.
Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”.
Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.

Job Description

About the Position

The Director of Wholesale Sales is primarily responsible for the development and management of the company’s sales and profit performance in all Wholesale channelsfor the Company.This includes developing a Wholesale account matrix that is fit-for-purpose, achieving thesales objectivesset for Wholesale within the total company Three Year Plan, and driving an overall Wholesale strategythat leads to profitable growth within a multi-channel context. Performanceinthis position is measured by achieving targets for total company operating income and profit-before-tax over a multi-year period.

This position is a member of the company’s Operating Committee. Serving as a total company leader in this role is expected.

A day in the life…

Sales Strategy & Leadership

  • Establish multi-year growth strategies across all product categories and accounts, including Signature Stores, specialty boutiques, Resorts, Clubs, and department storeaccounts;

  • Develop sales plans for each Wholesale channel and account that are in alignment with total Company growthplans;

  • Establish andmonitorkey performance indicatorsin order toevaluate strategyperformance;

  • Develop andmaintaina twelve-month rolling budget of revenue and expenses thatsyncswith companyobjectives;

  • Evaluate profitability ofaccounts;

  • Establishoptimumteam structure and account/geographic responsibilities as markets and accounts mature andevolve;

  • Build and shape a high-performance team toaccomplishthedepartment’sobjectives;

  • Establish relationships directly with key accounts and top independent retail partners to best understand their needs and support the salesteam;

  • Build and secure a pipeline of new business development opportunities including accounts and programs that drive expansion, consistent with overall companyobjectives;

  • Understand the Lilly Pulitzer customer, wholesale customers, target geographical markets, and brand positioning of LillyPulitzer;

  • Stay apprised of changes to the broader fashion apparel environment(i.e., customer behavior, trends, competitive dynamics, etc.)

  • Provide analysis and reporting as needed to effectively analyze and drive the business.

Sales Operations

  • Establish andmaintainwholesale operations calendar, including key market dates, tradeshows, sell-in periods, and regular business reviews with keyaccounts;

  • Direct the identification of new accountopportunities;

  • Provide recommendations for wholesale programs, benefits, and/or key business terms that drive profitablegrowth;

  • Ensure B2B platform (JOOR) is executed ata high levelin brand and product presentation andoptimizedto support the business strategy and provide an efficient ordering process andan appropriatecustomerexperience;

  • Standardize weekly, monthly, and quarterly sales reports with meaningful insights from the department andpresentingclear plans to recoup budget variances when applicable.

Cross-functional Collaboration

  • Collaborate across all departments to ensuredesiredoutcomes areachieved;

  • Pursue continuous improvement of wholesaleoperations;

  • Work with Merchandising and Planning teams to inform the needs of Wholesaleand alsotooptimizeinventory ordering and allocation, consistent with total companyobjectives;

  • Collaborate withCreative Contentto effectively implement marketing initiatives that help achieve salestargets;

  • Work with Consumer Engagement, Promotions, and Creative Content partners to drive marketing programs that can aid the Wholesale business, and to understand/navigate the impact on Wholesale of DTC-driven customeractivities;

  • Suggest modifications to promotions based on resultsobserved;

  • Partner with the Visual Merchandising team toprovide and ensurevisual merchandising standards within all Wholesaleaccounts;

  • Serve as a total company senior executive: contribute to total-company strategy development, achievement of financial results, and development of talent and culture; and

  • Contribute to the long-term management, evolution, and development of the Lilly Pulitzer® brand.

Qualifications for the Position

  • Afour-yearcollege degree isrequired. A degree in fashion design or merchandising, economics, business, or a related subject is helpful.

  • Minimum 15 years of prior experience in wholesale apparel or retail, preferably in a merchandising or product development capacity. This experience is preferably with a women’s fashion branded apparel company, preferably multi-channel.

  • Priorseniorleadership experience isrequired. This role must havethe leadershipskills to serve as one of the senior-most leaders in the company.

  • Sufficient fashion sense and knowledge of the customer to understand the vision of the Lilly Pulitzer® lifestyle and todeterminemerchandise assortments and creative content that grow the business profitably.

  • Proficiencyin Open-To-Buy management and financial metrics.

  • Strategic and tactical negotiation skills.

  • Sufficient industry knowledge, gravitas, and executive presence torepresentthe brand in senior management meetings of large national accounts

  • Strong verbal and written communication skills are necessary.

Our Core Values: The Lilly Way.Rooted in our bold, original, and inclusive brand outlook, these principles define how we dothingsThe Lilly Way.

  • We take pride in the pursuit of excellence

  • We create our own path

  • We become stronger together

  • Weoperatewith integrity

  • We make the world a brighter place

  • We continuously improve

  • We have fun in the process

Doing Our Part

As acompanywe commit to corporate social responsibility. We believe in doing the right thing for our people, the places we work, and our planet. Webelieve in a respectful and inclusive workplace.We recognize the importance of serving the communities where our employees work and live.We arecognizantof the impact that our operations can have on the environment and actively explore and pursueenvironmentally-friendlyprocesses throughout our business. This position is expected to contribute to the advancement of these principles.

A Little More to Know…

  • This position is classified as full-time salaried; it is exempt and is not eligible for overtime. This position is eligible for standard company benefits.

  • The position requires domestic travel toWholesale Accounts, Retail locations whereLilly Pulitzer®is sold, Lilly Pulitzer®Company Operated Stores,tradeshows, orother destinations which the Lilly customer frequents,andotherresearchas needed.

  • The position requires some physical element of work involving showing the line andmaintainingsamples which includes packing/unpacking as well as loading/unloading samples. 

  • Given the seasonality of the business, this position may require flexible,additionalworking hours during peak periods.

  • This position is based in King of Prussia, Pennsylvania, a suburb of Philadelphia.

  • This position is expected tocollaborate effectively with other individuals in alignment with ourCore Values and Core Leadership Qualities.

  • This position requires compliance with Lilly Pulitzer policies and a detailed Code of Conduct as outlined in the Employee Handbook.

  • This position is reviewed annually.

Lilly Pulitzer is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here.

Lilly Pulitzer participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please contact the Lilly Pulitzer Talent Development Department at 610-878-5550.

U.S. EEOC: Know Your Rights

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About the job

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Job type

Full Time

Experience level

Location requirements

Hiring timezones

United States +/- 0 hours

About Lilly Pulitzer

Learn more about Lilly Pulitzer and their company culture.

View company profile

In the 1950s, Lilly Pulitzer's story began when her desire for love and adventure prompted a move to Palm Beach, Florida. She embraced a bohemian, barefoot lifestyle filled with friends and parties, but when life didn't feel as sunny as it seemed, her doctor prescribed a renewed sense of purpose. Taking a fortuitous leap, Lilly literally turned lemons into lemonade by starting a juice stand. Soon the stains from citrus became an occupational hazard, leading her to create a colorful uniform to hide the splashes - the first Shift Dress was born.

The more fun Lilly had mixing vibrant prints with her dresses, the more they were coveted by Palm Beach's elite. When her former school chum Jackie Kennedy appeared in Life Magazine wearing one of Lilly's dresses, the brand "took off like ZINGO." The citrus business was swapped for a clothing business, marking the beginning of American Resort Wear. Six decades later, Lilly Pulitzer continues its timeless tradition of making women feel as good as they look, inspiring confidence and optimism while inviting everyone to shine bright and stand out.

Claim this profileLP

Lilly Pulitzer

Founded in

1959

Chief executive officer

Michelle Kelly

Employees live in

View company profile

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