Lilly Pulitzer

In the 1950s, Lilly Pulitzer's story began when her desire for love and adventure prompted a move to Palm Beach, Florida. She embraced a bohemian, barefoot lifestyle filled with friends and parties, but when life didn't feel as sunny as it seemed, her doctor prescribed a renewed sense of purpose. Taking a fortuitous leap, Lilly literally turned lemons into lemonade by starting a juice stand. Soon the stains from citrus became an occupational hazard, leading her to create a colorful uniform to hide the splashes - the first Shift Dress was born.

The more fun Lilly had mixing vibrant prints with her dresses, the more they were coveted by Palm Beach's elite. When her former school chum Jackie Kennedy appeared in Life Magazine wearing one of Lilly's dresses, the brand "took off like ZINGO." The citrus business was swapped for a clothing business, marking the beginning of American Resort Wear. Six decades later, Lilly Pulitzer continues its timeless tradition of making women feel as good as they look, inspiring confidence and optimism while inviting everyone to shine bright and stand out.