Senior Social Media Manager

As the Senior Social Media Manager, you will own and evolve our organic social and community presence building a modern, multi-channel engine that drives influence, relevance, and connection! This role is built for a senior individual contributor who thrives at the intersection of strategy and execution. You will define how we show up, what we say, and how we earn attention and influence connecting content, community, creators, and executives into a cohesive system that grows share of voice and deepens engagement with our ICP.

You will blend critical thinking with execution, building repeatable systems for content creation, repurposing, and distribution, and using AI to scale impact without compromising quality, voice, or trust. You will also serve as a trusted internal expert on platforms, algorithms, and trends, partnering closely with Corporate Communications, Content Marketing, Campaigns, People Programs, and Leadership! This is a deliberately hands-on role blending execution (roughly 60%) with strategic experimentation and long-term channel evolution (roughly 40%).

Responsibilities

• Own and continuously evolve the organic social strategy across LinkedIn, X/Twitter, YouTube, and Reddit, defining each channel’s role and contribution.
• Build and maintain a principled, high-impact publishing cadence—balancing visibility, campaign / business priorities, and brand consistency.
• Own the creation of platform-native social content and the strategic repurposing of long-form assets into social-first formats; Partner with the Design team to ensure alignment with brand standards and design systems.
• Leverage AI intentionally to scale content creation, repurposing, trend analysis, and workflow efficiency without sacrificing quality.
• Shape and nurture meaningful engagement with practitioners, influencers, customers, and priority ICP audiences, prioritizing real participation rather than brand-first promotion.
• Build and run an always-on creator and influencer outreach strategy that supports campaigns, launches, and thought leadership.
• Partner closely with executives to support impactful social thought leadership through drafting, editing, and narrative refinement.
• Collaborate cross-functionally to scale employee amplification and support employer brand storytelling.
• Own performance tracking and analysis, translating insights into clear strategy recommendations that guide ongoing optimization and experimentation.

Qualifications

• 5+ years of experience in organic social media roles, ideally in B2B and/or technology environments.
• Experience operating as a senior, self-directed individual contributor with end-to-end channel ownership.
• A strong understanding of how social drives awareness, trust, and demand in a B2B technology environment; particularly via our primary channels, LinkedIn, X/Twitter, and YouTube, and community-driven platforms like Reddit.
• Genuine passion for our mission of access for everyone, and excitement for representing that mission through the content, conversations, and communities you will help build every day.
• Excellent writing and communication skills and a strong instinct for social storytelling across formats.
• Experience building or contributing to influencer and creator programs.
• High proficiency using AI tools to accelerate content creation, repurposing, and insights.
• Strong cross-functional collaboration skills and comfort partnering with, and providing guidance to, executive stakeholders.
• Experience with accessible content creation / accessible design standards is a plus

Preferred Skills

• Experience with Asana or other similar project management systems
• Experience with Hootsuite for social creation, publishing, analytics and listening
• Experience with Figma, Hubspot, and / or GA4 is a plus
• Light video editing experience is a plus