Social Media Specialist

About the Role

As the core driver of our social media growth, you will be responsible for building MyShell AI’s brand influence from 0 to 1 across mainstream global platforms (TikTok, Instagram, X, Facebook, etc.). Leveraging high-level visual creativity and a sharp sense for content, you will build a global user community and drive high-quality follower growth and traffic conversion.

Key Challenges You Will Solve

• Visual & Content Creation: Independently produce high-quality image and video assets that align with Western aesthetics (e.g., minimalist styles, fast-paced short video edits) to eliminate content bottlenecks.
• Cross-Platform Growth Matrix: Implement differentiated growth strategies tailored to specific platform algorithms (e.g., TikTok’s "For You" feed, X’s trending topics, Instagram’s visual aesthetics).
• Integrated Marketing Alignment: Ensure social media activities sync with the global marketing rhythm. Through scientific Social Calendar planning, you will convert social traffic into brand momentum and business growth.

Responsibilities

• Full-Stack Content Production: Master tools like Canva, Photoshop, and Adobe Premiere/After Effects to independently create engaging images and short videos optimized for social sharing.

• Global Account Management: Manage daily operations for TikTok, Instagram, Facebook, and X, including copywriting, community engagement, and follower growth.

• Strategy & Execution: Develop and execute the weekly Social Calendar; track hot trends/challenges and respond quickly with relevant content.

• Data Monitoring & Review: Monitor key growth metrics (Reach, Engagement, CTR), analyze competitor moves, and continuously optimize content strategies through A/B Testing.

• Cross-Functional Collaboration: Work closely with Marketing, Paid Media, and Product teams to provide strong organic traffic support during key moments like product launches and promotions.

Qualifications

• Experience: Top graduates from the class of 2025/2026, or candidates with 1–3 years of experience in overseas social media operations.

• Aesthetic & Technical Skills: Excellent aesthetic sense with proficiency in design and video editing tools. (Please include your portfolio or links to accounts you have managed in your application).

• Language Proficiency: English as a working language. Ability to write authentic, native-level copy that fits the local cultural context (including Memes and Slang).

• Passion & "Net Sense": Passionate about social media with excellent internet intuition. You can break down complex requirements into high-efficiency execution steps.

Plus Points

• Cultural Immersion: Experience living, studying, or working extensively in Western markets; familiarity with local cultural taboos and aesthetic preferences.

• Platform Mastery: Deep understanding of the underlying logic, community rules, and user preferences of overseas platforms; proven experience in building accounts from 0 to 1.

• Strategic Thinking: Logical ability to plan annual/quarterly integrated marketing campaigns—you understand not just the execution, but the "big picture" of growth.

• AI Tool Proficiency: Hands-on experience using AI tools (e.g., Midjourney, Runway, HeyGen) to assist in content production is a huge plus.