Digital Marketing Manager
Remote (US)
Marketing – Marketing Team /
Full-time /
Remote
Who are we?
At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.
About the Role
Leadership Connect is seeking a Digital Marketing Manager focused on establishing and evolving digital marketing processes, developing, and executing marketing strategies appropriate for key customer targets, developing current and new vendor/agency relationships, and reviewing key marketing metrics to make recommendations for improved effectiveness.
Core Functions of the Role:
- Establish digital marketing processes and infrastructure to support revenue operations
- Develop strategic recommendations for updates, revisions, and enhancements to digital and traditional marketing strategies based on competitive activity, market conditions, business updates, and technology enhancements
- Manage the development and execution of digital marketing awareness and conversion strategies that support growth with all customer segments in alignment with the sales team
- Understand behaviors and trends of key customer segments and garner insights that are actionable to increase audience development
- Partner with Sales and Operations to develop an approach to communicate with customer segments in a more meaningful way
- Drive and manage day-to-day maintenance and enhancements to core web assets
- Develop and manage organic search engine optimization strategy to increase non-brand results and enable thoughtful content recommendations for web and digital campaigns
- Assist in development, implementation and management of social media governance framework and sales enablement strategy, including content development, monitoring, escalation, and maintenance procedures
- Develop collaborative partnerships with IT and business stakeholders to drive marketing initiatives through to completion
- Develop a dashboard of key metrics and standardize weekly, monthly, quarterly and/or yearly reporting to meaningfully interpret marketing engagement results and implications aligned to industry benchmarks
- Execution and management of digital events to drive top-of-funnel lead generation.
- Develop and implement lead acquisition and conversion strategies to enhance LC's online presence and user engagement.
- Utilize HubSpot and inbound marketing principles to attract and convert highly qualified leads.
- Manage and research social media groups, events, and trends to support business objectives.
- Write and improve trigger-based automated email nurture campaigns.
- Management of paid acquisition strategies through such channels as LinkedIn and Google.
About You:
- Bachelors degree in Marketing, Communications, Public Relations or Business required
- Five plus (5+) years of experience in Marketing and Communications with hands-on experience in the design and management of high-volume volume social, web and email campaigns
- Experience working in SaaS
- Proven foundation of digital marketing best practices and broad understanding of digital marketing principles
- Experience with Hubspot and Wordpress
- Highly skilled communicator
- Demonstrated track record of setting and achieving aggressive marketing goals
- Demonstrated meticulous attention to detail and hands-on experience in digital and direct data-driven marketing execution, project management, q/c, testing, measurement, reporting and ongoing management in an online and/or direct marketing environment
- Experience with best practices in marketing campaign strategy and execution, demonstrated subject matter expertise in marketing and sales automation software, delivery strategies, and measurement
- Solid grasp of content marketing
- Proficient with Microsoft Excel, Word, and PowerPoint
$80,000 - $100,000 a year
To attract and engage high-level professionals, it is crucial to showcase our expertise, experience, and commitment to fostering valuable connections. We understand the importance of transparency when it comes to salary matters. Our research and analysis of the Washington DC market serve as the foundation for determining appropriate salary ranges. However, we also recognize that factors like location, experience, skills alignment, and other compensation considerations may influence these ranges. At Leadership Connect, we place a strong emphasis on open communication and adaptability to ensure fair and competitive compensation. We invite talented individuals to join our team and help us create a workforce that is motivated and empowered to achieve new levels of success.
What is it like to work here?
We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold weekly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.
Everyone from full stack developers to data scientists, to former Hill staffers, help shape our in-depth people intelligence.
There is never a dull moment in Washington, D.C. People come from all over the world to join forces at Leadership Connect. We're currently working remotely, with on-site optional, but we cannot wait to get together for rooftop happy hours, exploring two brand new offices, and meeting all of the new hires in our growing team.
Want to join our amazing team?
Benefits/Rewards:
Awesome medical insurance plan
Dental Insurance
Life & Disability insurance
Flexible spending accounts
Unlimited PTO!
Eleven Paid Holidays
$3,000 Employee Referral Program
Employer contribution to 401(k) plan
Rewards and recognition programs
If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you! Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
