Lead Surge

Lead Surge is a specialized direct response advertising agency whose only focus is B2C advertising for home improvement companies. For over 14 years, the company has been developing TV and digital media campaigns to generate quality leads for its clients, with an obsessive commitment to tracking every single response and ensuring cost-effective, qualified leads that convert to sales.

The company has generated $424 Million in Sales for Renewal by Andersen since 2011, serving 35 Renewal by Andersen affiliates across the U.S. and Canada. Lead Surge offers comprehensive lead generation services including creative development, media buying, analytics, and tracking software. The agency's approach focuses on direct response lead generation for high-ticket home improvement companies, where every advertising dollar is held accountable. Their creative drives immediate sense of urgency without resorting to price-based selling, and they secure per-inquiry and performance deals that other agencies cannot obtain. Lead Surge maintains a "no lead source left behind" philosophy, continuously monitoring and optimizing media buys throughout the month based on performance data.