Director of SEO Content

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

YOUR ROLE

In this pivotal role, you will be instrumental in growing the audience and revenue for all SEO editorial content across multiple Launch Potato brands, including FinanceBuzz and All About Cookies. Your ownership of content strategy, content quality, and operations will directly contribute to our company's success. We are looking for someone who is not just passionate about SEO, content monetization, and revenue optimization but also understands the significant role they play in our organization.

The ideal candidate for this role is not just a 'get it done' person but someone who can easily switch between hands-on tasks and strategic thinking. As a clear and direct communicator, you will translate the big picture to the day-to-day for editors and inspire them with your vision. As someone who thrives on solving complex problems, you will not only remove roadblocks and improve your team's efficiency and skill but also foster an environment of continuous learning and growth. Your ability to project manage and get the team rowing in the right direction together will not just drive efficiency and on-time delivery but also pave the way for personal and professional success.

Additionally, you should enjoy examining data and reporting on what you find. We are a data-driven company, and loving spreadsheets couldn’t hurt. You should be a solutions-oriented person who enjoys taking on new challenges and doesn’t fear ambiguity. You should be adept at creating an environment conducive to business and personal success.

SUCCESS LOOKS LIKE

• Lead our editorial efforts to grow sessions and revenue across a variety of platforms
• Set and meet editorial goals (both sessions and revenue) on a monthly, quarterly, and annual basis
• Ensure consistency and quality of content across our editorial brands
• Own prioritization and allocation of resources across all SEO editorial teams
• Work closely with the SEO team to develop strategy and train the team
• Lead the editorial team in understanding and applying compliance guidelines
• Thoroughly understand our methods of monetization and coach the team on best practices
• Work with your reports and supervisor to nurture the careers of all editorial team members
• Coordinate with the team to track expenses and forecast spending quarterly and annually
• Work with the Product on the website and internal tool enhancements
• Research and integrate new tools and strategies to improve the performance of the team
• Team running efficiently because of your ability to project manage and improve workflows

WHAT YOU NEED TO SUCCEED

• 7+ years of relevant experience on a digital editorial team, particularly in management
• Deep understanding of SEO and content marketing best practices
• Experience contributing to, managing, and executing an editorial calendar
• Experience in creating content that must adhere to compliance guidelines
• Strong project management skills and a keen eye for detail
• Ability to work with data, formulate theories, and report out to the team
• True enjoyment of managing people and a love for the hiring process
• Experience with Slack, Google Suite (specifically Sheets and Docs), and Asana (or similar)
• PLUS: Expertise in personal finance topics and/or internet security topics

Total Rewards & Compensation

Salary range: $120,000–$150,000

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.