South Korea onlyThe focus of the Klick Strategy team is defining how, when, and where a pharmaceutical brand should interact with its target audiences to drive effective customer engagement and measurable business outcomes. We advise our clients on key elements of their go-to-market strategy, including: audience targeting, channel mix, marketing ecosystem design, and performance measurement & optimization. We see this as a team sport, so we frequently orchestrate the involvement of a broad range of in-house subject matter experts and crafts to maximize business results for our clients.
We are curious people who love to lead the charge in solving meaningful and complex marketing challenges, while also surfacing opportunities for innovation and account growth. As big-picture thinkers who can also define the details, we work as our clients' advisors and partners to help build and grow brands throughout their lifecycle. We are passionate about healthcare, and we take pride in delivering and optimizing solutions that help Patients and HCPs on their respective journeys.
Responsibilities:
- Develop and lead go-to-market strategies and tactical plans for leading Consumer Healthcare and pharma brands in South Korea
- Mine insights using both traditional market research (e.g., qualitative interviews, secondary data) and social/digital analytics across platforms like KakaoTalk, Naver, and Daum
- Translate insights into actionable strategies to inform brand positioning, content development, and omnichannel campaigns
- Design and implement digital and omnichannel strategies across paid, owned, and earned channels
- Collaborate closely with the local Client Services partner to ensure alignment with client objectives and local execution
- Partner with the APAC Regional Strategy Lead and broader regional strategy team to ensure consistency, knowledge sharing, and strategic alignment
- Prepare POVs and thought leadership on South Korean healthcare market trends, digital engagement, and patient/physician behavior
- Support new business pitches and organic growth by contributing strategy and insights
- Operate independently in-market as a team of one, managing day-to-day priorities, client relationships, and strategic deliverables.
Requirements:
- Bachelor’s degree in business, marketing, or a related field; MBA preferred.
- 5-7 years of experience in marketing strategy, ideally within the pharmaceutical/healthcare sector and agency settings.
- Demonstrated experience in both traditional research methodologies and social/digital data analysis to derive actionable insights.
- Proven ability to build and execute omnichannel marketing strategies, with a strong understanding of digital platforms, tools, and content ecosystems.
- Deep familiarity with South Korean platforms (e.g., KakaoTalk, Naver, Daum) and their application for insight generation and campaign execution.
- Strong collaboration skills with experience working across functions and geographies, especially with regional strategy teams.
- Comfortable operating independently with minimal direction; highly organized, proactive, and accountable.
- Excellent verbal and written communication skills in both Korean and English.
- Strong understanding of the South Korean healthcare environment, regulatory context, and audience behavior.
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.
We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.
Canada
United States only
India only
Brazil only
Singapore only
United Kingdom only
