United States onlyAbout KLDiscovery
KLDiscovery is a leading provider of eDiscovery software and services combining unparalleled client service, deep domain expertise, and modern digital tools to help clients navigate complex legal, regulatory, and data challenges
The Role
KLDiscovery is seeking a Sr. Director of Demand Generation to build and scale a high-performing, global demand engine that drives qualified pipeline and revenue growth. This is a strategic, hands-on leadership role responsible for developing and executing multi-channel programs that engage legal and enterprise buyers across long, complex sales cycles. You will partner closely with Sales, Marketing, and Revenue Operations to improve pipeline quality, accelerate conversion, and maximize marketing ROI. The ideal candidate is a player/coach who is equally comfortable setting strategy and executing campaigns and brings deep expertise in B2B demand generation within SaaS, legal tech, or similarly complex environments. Annual salary for the position is $185,000 to $210,000.
(Sr. Director level, can be remote anywhere in US. Central or Eastern time zone preferred)
What You’ll Do
Build and Optimize Demand Infrastructure
Where appropriate, evaluate, select, and implement marketing technology to support demand generation and pipeline growth (e.g., automation, intent data, ABM platforms, analytics tools)
Partner with Marketing Operations to architect a scalable demand generation tech stack and data foundation
Establish tracking, attribution, and reporting systems to enable full-funnel visibility and performance optimization
Identify gaps in current tools and processes and prioritize investments to improve efficiency and ROI
Own Demand Strategy and Pipeline Growth
Develop and execute a global demand generation strategy aligned to revenue targets
Drive marketing-sourced pipeline and improve funnel conversion across all stages
Partner with Sales leadership to align ICP, targeting, and pipeline priorities
Lead Multi-Channel Campaign Execution
Build and optimize programs across paid search, paid social (LinkedIn), webinars, content syndication, SEO, and events
Digital strategy and optimization (including website strategy)
Continuously test and refine channel mix to improve efficiency and performance
Scale programs that deliver measurable pipeline and revenue impact
Build and Scale ABM Programs
Design targeted campaigns for high-value law firms and corporate legal departments
Partner with Sales to prioritize accounts and deliver personalized engagement strategies
Responsible for demand generation budget allocation and optimization
Optimize Funnel Performance
Define lead lifecycle stages, scoring models, and qualification criteria
Improve MQL to SQL conversion and pipeline velocity in partnership with SDR teams
Establish and enforce SLAs between Marketing and Sales
Drive Data, Analytics and ROI
Own performance metrics including pipeline contribution, conversion rates, CAC, and ROI
Build reporting frameworks and dashboards to track and optimize performance
Use data to inform strategy, investment decisions, and continuous improvement
Partner on Content and Positioning
Collaborate with Brand and Content and Product Marketing to develop high-impact assets including thought leadership, webinars, and case studies
Ensure messaging resonates with legal, compliance, and enterprise audiences
Lead Team and Cross-Functional Alignment
Build, mentor, and lead a high-performing demand generation and marketing ops team
Ensure Marketing Ops drives aligment with Sales and Revenue Ops on CRM, adata integrity, automation, and attribution
Foster a culture of accountability, experimentation, and data-driven decision making
What You Bring
10-15 years of experience in B2B demand generation or growth marketing
Proven success driving pipeline and revenue in SaaS, legal tech, or similarly complex environments
Proven ability to delegate effectively, develop team members, and drive results through others
Strong experience managing multi-channel demand generation programs
Hands-on experience with Salesforce and marketing automation platforms such as HubSpot or Marketo
Strong analytical skills with the ability to translate data into actionable insights
Experience building and leading high-performing teams
Preferred
Experience marketing to legal professionals, law firms, or corporate legal departments
Background in eDiscovery, compliance, or data-driven services
Experience with account-based marketing strategies and platforms
Familiarity with intent data, personalization, and advanced segmentation
Success Metrics
Marketing-sourced pipeline and revenue
MQL to SQL conversion rate
Cost per lead and customer acquisition cost
Pipeline velocity and conversion rates
Campaign ROI and channel performance
KLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team.
