Branding & Marketing Manager, India (Forex, FX, FinTech) | market entry (USD10K)

King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.

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Branding & Marketing Manager, India (Forex, FX, FinTech) | market entry, growth & acquisition

For 7 years, the Group has been pioneering the future of global finance. The team of over 700 skilled professionals drives innovation across 9 countries, building the cutting-edge infrastructure that institutional and professional clients worldwide rely on. Powered by proprietary technology, its diverse portfolio of regulated financial institutions and fintechs specialize in multi-asset liquidity solutions, serving major global markets. The Group is looking for an experienced marketing professional to cover the Indian market and to help the company scale in the region.

Location: India (remote)

Compensation: base + other incentives / benefits

Responsibilities

• Team Leadership:
  • Report to the Country Manager / Regional (Global) Head of Marketing while managing and structuring the marketing team to achieve goals and project milestones.
• Marketing Campaign Development:
  • Plan and execute lead acquisition campaigns to meet targets for both lead quantity and quality.
  • Create a go-to-market strategy for exploring potential new markets.
  • Develop retention marketing strategies to boost repeat customer engagement.
• Brand Management:
  • Oversee branding and communications initiatives for local and regional marketing activities, including media relations, promotions, online marketing, CRM, and events.
• Digital Strategy:
• Formulate a comprehensive digital marketing strategy encompassing SEO/SEM, database management, and social media.
• Evaluate the effectiveness of each marketing channel and optimize for better results.

• Market Insights:
  • Conduct market research to identify trends and insights related to new technologies and market dynamics.
  • Adjust business strategies based on research and analysis of market trends.
• Collaboration:
  • Collaborate with agencies and vendor partners to enhance marketing efforts.
  • Utilize the CRM system to assess customer data and evaluate current and potential customer activities.
• Budgeting and Forecasting:
  • Manage marketing budgets and forecasts, ensuring targets are set and met.

Qualifications

• Education:
  • Bachelor's degree or higher in Marketing, Public Relations, or Communications.

• Experience:
  • Minimum of 5 years of experience in the finance industry, with a preference for experience in the CFD/FX sector.
  • Deep understanding of the FX industry, market trends, and customer behavior.
• Skills:
  • Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
  • Detail-oriented with excellent communication and interpersonal skills.
  • Fluency in English.

Apply / Refer a Friend

Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.

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Please note that only shortlisted applicants will be contacted.