Senior Marketing Strategy Analyst

Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture, please click here: Kaseya Culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.

Kaseya is looking for a SrMarketing Strategy Analyst to deliver data-driven insights that inform strategic marketing decisions across its global IT and cybersecurity portfolio. This role will be central to analyzing marketing and business performance, uncovering trends, and supporting go-to-market strategy with rigorous, actionable data.

This role is ideal for someone who loves diving into data, uncovering insights, and translating analytics into high-impact recommendations.

Key Responsibilities:

• Analyze large datasets across marketing channels, funnel stages, and customer segments to uncover performance insights

• Support strategic decision-making by developing reports, dashboards, and forecasts tied to KPIs (e.g., CAC, CLV, pipeline velocity, ROI)

• Partner with Revenue Marketing, Marketing Ops, Product Marketing, and RevOps to align analytics with business goals

• Perform competitive benchmarking and market trend analysis to support campaign and GTM planning

• Conduct customer segmentation and behavioral analysis to guide campaign targeting and positioning

• Assist in developing business cases for new marketing initiatives using historical data and predictive modeling

• Provide executive-ready reporting and visualizations for quarterly business reviews and strategic planning cycles

• Collaborate with the Marketing Strategy Sr. Analyst to connect tactical analytics with long-term vision and planning

Requirements:

• 2–4 years of experience in marketing analytics, strategy, or business intelligence, preferably in a B2B tech or SaaS environment

• Advanced proficiency in Excel and strong experience with BI tools (e.g., Tableau, Power BI, Looker)

• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo)

• Solid understanding of B2B marketing metrics: CAC, MQL to SQL conversion, funnel efficiency, CLV, etc.

• Strong storytelling ability with data — comfortable preparing summaries for both technical and non-technical audiences

• Highly detail-oriented with a passion for digging into the “why” behind numbers

• Experience in SQL, R, or Python for deeper data analysis is a plus

• A collaborative mindset and curiosity to work across business units and explore new data sources

Why Join Kaseya:

• Join a fast-paced, high-growth company at the forefront of IT and cybersecurity

• Work with a world-class marketing organization on cross-functional, high-impact projects

• Learn from experienced strategists and gain visibility into executive decision-making

• Contribute to a data-first culture that values insights and measurable outcomes

Join the Kaseya growth rocket ship and see how we are #ChangingLives !

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.