Marketing Manager - Midnight

Summary

We are seeking a talented Marketing Manager at Midnight, to join the Midnight team at IOG. Apply if you want to shape Midnight’s marketing efforts with top-tier campaign execution for our various target audiences, including developers, engineers and businesses. Midnight is a regulatory-friendly data protection-based blockchain that safeguards sensitive commercial and personal data, protecting fundamental freedoms of association, commerce, and expression for developers, companies, and individuals. Midnight utilizes a novel data protection-first programming model and ZK proofs.

As a Marketing Manager at Midnight, you will be responsible for designing, developing and maintaining outbound marketing campaigns that educate consumers and businesses about Midnight’s data protection blockchain and work cross-functionally to project manage and execute brand awareness messaging, educational campaigns, product launches, and more.

Main Objectives

• Determine, plan and execute comprehensive marketing campaigns that align product roadmap, industry-level current events and business objectives across all channels (web, social, events, etc).
• Work closely with Product Marketing to ensure consistent messaging across all channels and assets.
• Manage the relationship with external partners and internal stakeholders to ensure cross-functional dependencies are communicated and are delivered on time.
• Advise, develop and maintain marketing campaigns and product launch calendar in relation to business progress and external events to ensure messages are delivered at the right time.
• Own and deliver campaign launch strategy presentations to external partners, the Midnight marketing team and Midnight’s leadership.
• Keep abreast of cross-functional stakeholder roles and responsibilities for each campaign.
• Report on campaign performance and advise on improvements and actions to optimize future campaigns.
• Conduct market research and familiarize yourself with the best in class marketing campaigns throughout the web3 and blockchain industry.

Duties

Research & Analysis

• Stay up-to-date with industry trends and developments related to Web3, blockchain, zero knowledge and data protection technology.
• Conduct analysis to see how Midnight’s competitors reach their target audiences and identify opportunities for differentiation.
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of social media activity and make recommendations for what we can improve in future.
• Stay up to date with the latest go-to-market best practices, trends, and technologies.

Campaign Design & Content Creation

• Work with colleagues to create compelling and relevant marketing campaigns including content marketing, email campaigns, social media, events and more.
• Develop strategies to encourage audience engagement and interactions.
• Curate and share relevant industry news, updates, and insights to keep our team and audience informed and engaged.

Analysis & Reporting

• Use analytical tools to monitor and evaluate Midnight’s market performance across multiple marketing channels, product analytics and community engagement.
• Report to the Marketing Team and Midnight Leadership on campaign performance on a regular basis, and make recommendations for where we can improve or invest further in supporting our growing community.

Collaborations and Partnerships

• Identify people and organizations where collaboration or a formal partnership could increase reach or benefit the Midnight’s products and community.
• Recommend potential marketing channels or messages which present a strong opportunity to engage existing and prospective Midnight audiences.
• Work with the Midnight Advisory Board (respected thought leaders and practitioners in the areas of Blockchain, cryptography and data protection) to ideate on unique and compelling content.

Requirements

Key Competencies

• Have strong knowledge of marketing best practices to understand how to identify and engage relevant users of our solutions.
• Deep understanding of technical audiences and user segmentation, such as developers, engineers, IT professionals, etc.

• Have a keen interest in Blockchain technology developments, trends in Web3, and market/competitive developments in this space.
• Have strong project management skills, be resourceful and use initiative.
• Bring creativity and a desire to be innovative when it comes to designing and creating marketing activities and content.
• Leverage strong interpersonal skills to drive marketing campaigns alongside a team of world-class engineers and business leaders.
• Have exemplary people and communications skills coupled with the savvy and maturity needed to garner the respect of colleagues and clients.
• Set clear strategic guidelines and objectives for campaigns and initiatives.
• Identify team objectives and KPIs to attain, and ensure their completion.
• Be a single point of contact for coordination and decision making, as well as coordinate other team members activities and priorities between Midnight’s marketing team and external partners.
• Speak clearly and persuasively in all situations, conduct effective presentations and productive meetings involving various internal and external stakeholders.
• Excellent written and oral communication skills, along with strong quantitative analysis skills.
• A strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment.

Education / Experience

• 3-5+ years of experience and proven track record in developing multi-channel roadmaps.
• Experience managing cross-functional projects to deliver campaigns and product launches on time.
• Experience with any marketing automation and CRM software. (Hubspot, Asana, Jira preferred)
• Demonstrated track record of effective project management and ability to manage multiple projects and deadlines.
• Experience defining metrics and measuring the success of campaigns or initiatives that are launched.
• Experience working in an Agile environment and engaging with multi-disciplinary and technical engineering teams.
• Ability to travel internationally.
• Bonus: Experience in blockchain, web3 projects, or open-source developer tooling.

Benefits

Location

IOG is a fully distributed organization but due to team distribution, we require someone to be based either in Ireland, the UK or Poland.

All colleagues

• Flexible schedule
• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO and Sick Leave plan

UK & Ireland Employees

• Monthly Health Stipend to use towards any wellness or medical coverage/service
• Pension

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.