Intuitive Health

Intuitive Health is a pioneering healthcare company that developed and operates the combined emergency room and urgent care (ER/UC) hybrid model, offering hospitals and health systems a transformative approach to on-demand care delivery. Founded in 2008 by a group of accomplished emergency physicians led by Jay Woody, MD, the company recognized that patients experienced unnecessary fear and anxiety when visiting the ER, and that great care requires compassion, empathy, and accessibility. This insight drove the creation of a model that delivers both emergency and urgent care services under one roof, eliminating the need for patients to choose between care settings.

Based in Plano, Texas, Intuitive Health partners with more than 20 health systems across ten states to operate hybrid ER and urgent care facilities that expand community access to care while delivering measurable financial performance. The company's data-driven approach includes proprietary real estate analysis and payer mix evaluation to identify high-opportunity markets for strategic growth. By redirecting non-emergent cases from traditional emergency departments, Intuitive Health improves overall system efficiency while creating sustainable revenue channels for hospital partners. Their model generates a 209% increase in patient revisits compared to other urgent care centers and a 152% increase compared to freestanding emergency departments.

Intuitive Health's patient-centric approach has saved payers and patients hundreds of millions of dollars in unnecessary emergency room costs while maintaining industry-leading Net Promoter Scores consistently exceeding 75. The company operates under several partner brands including Legacy ER & Urgent Care, Baptist Health ER & Urgent Care, and Bayhealth Total Care, among others. With a commitment to value-based care and operational excellence, Intuitive Health continues to lead the healthcare landscape's evolution by offering a proven hybrid model that benefits all stakeholders - hospitals, patients, employers, and payers alike.