Senior Copywriter / Creative Strategist

Are you the type of person who can look at an Ad or a Funnel… and instantly see what the offer is missing?

Do you love funnel hacking other people's ads, VSLs, high ticket coaching offers, low ticket offers, and enjoy coming up with dangerously unique marketing angles, unique mechanisms, and hooks that scroll stop on ads and make people buy?

Do you get excited by the idea of making faceless or AI Avatar ads that generate high ROAS and to work on VSL and low ticket offer funnels that are faceless/brandless?

If yes, keep reading.

Because this is not a “write some copy and hop on meetings” role.

We’re hiring a Performance Markter/Creative Strategist to be an engine to generate ads for our offers.

Your job is simple to explain, hard to do:

Generate a massive volume of winning ads to fuel 7-figure ad funnels and make new offers scale to $1M/month in ad spend on cold META traffic.

About Richard Yu

Founded in 2019, Richard started as a broke college student at UCLA with student debt, and created a $500 digital product teaching college students how to wake up early and have better habits.

That product did over $500,000 USD in less than 8 months because Richard "cracked" the formula for how to sell a digital product online.

Later that year, he pivoted into consulting others (personal trainers, doctors, dentists, coaches) on how to scale their info / digital product businesses, and in the last 5 years, this business has now scaled to over $30M in sales, and we have served well over 5,000 clients.

Our mission is simple: To help ordinary people (9-5ers, stay at home parents, college students) build extraordinary online businesses and learn high-income skills.

And most importantly, we put the client results at the top of our priorities, and do our very best to fulfill on the promises we make to our clients.

The core value #1 of our company is: Client Success = Company Success.

Over the last few years, we have primarily run our business with the following funnel:

Organic content (and paid ads) --> 20 minute VSL funnel --> book a sales call --> talk to closer --> sell a high ticket offer.
Now, the company is moving toward a low-ticket, faceless funnel model, so growth is no longer bottlenecked by the founder making content.

We help beginners start their own digital product businesses, and we sell low ticket, mid ticket, and high ticket digital products that help them learn how to sell digital products.

We currently have a Head of Marketing who owns analytics, performance tracking, and coordination across different deparmtents

What we are missing is a Creative Strategiest / Senior Copywriter, who can come up with tons of winning ads and also contribute to coming up with all the unique offer angles and ad angles that cut through the noise in this competitive “make money online” landscape.

In this role, you would be the creative weapon.

The offer brain.

The copy brain.

The person who invents the ads to get our products scaled.

What You’ll Be Doing

1) Ad Angles + Ad Copy (End-to-End)

• Create ad concepts, hooks, and angles aligned with each offer
• Write complete ad copy for:
• Meta ads
• YouTube ads
• Instagram reels
• Any paid traffic channel we deploy
• Work with our editors and graphics designers to transform your copy into ads that convert
• If you can make ads entirely by yourself, that's even better
• Maintain message-market consistency from ad → VSL → page → checkout

2) Assist with Offer Creation (Faceless-First)

• Work with the founder, Richard to create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
• Contribute with building offers that are designed to break even or better on cold traffic

Performance requirement:
Your offers must be able to hold at least a 1.5x ROAS breakeven or higher on cold Meta traffic, with the mid-term goal (less than 3-6 months from today) of scaling to:

• $1,000,000+ per month in ad spend
• Roughly $30K–$40K/day on Meta.

By offers, we define low ticket offers as anything that can be sold on a landing page (with or without VSL), and WITHOUT any type of sales person (no chat sales, no texting sales, no sales calls with a closer/setter on the front end landing page).

3) VSL Writing (Word-for-Word Scripts)

• Work with the founder to write full, word-for-word VSL scripts designed for:
• AI avatar VSLs
• Actor-read VSLs
• Voiceover + b-roll / stock footage
• Ensure scripts are production-ready, clean, and conversion-focused
• No founder recording presence required, faceless is the default

4) Funnel Messaging Ownership

• Own the conversion narrative across the entire funnel
• Collaborate with the Head of Marketing to iterate based on performance data

Requirements

You Must Have:

• Real direct-response experience (offers, VSLs, ads — not brand fluff)
• A track record of writing winning ads for scaled offers, including coming up with new concepts, not just rewriting what already exists
• A strong understanding of cold traffic psychology, especially low-ticket offers
• A track record of writing copy that’s simple, clear, emotionally sharp, and scalable
• A preference for deep work over meetings (this role is ~90% creation)

Big bonuses (not required):

• You’ve scaled low-ticket offers before
• You’ve built faceless funnels
• You’ve worked in info, education, or subscription businesses in biz opp space.

Benefits

Benefits of this role

• High performance team culture with an A-player team that is No BS, Get Sh*t Done type of attitude
• Make a real difference in educating and inspiring beginners and 9-5ers on how to change their lives.
• True growth opportunity into a c-suite level partner in the company.
• Travel with our c-suite executive team to 2-3X team retreats per year globally (last year we did Dubai, Egypt, China, and Puerto Rico!) - Not required, but a bonus for those that like travel.
• Real ownership over offers and messaging
• Remote + flexible hours, deep thinking and creative work is the primary function of this role

💰 Compensation

Compensation is intentionally open-ended and tied to skill level.

This role can be structured as:

Option A: Performance Marketer & Creative Strategist / Senior Ads Copywriter Level

• $6K–$10K/month base salary
• Performance-based bonuses tied to ads performance

Option B: Chief Copywriter and Offer Creator / Partner-Level

• Base salary + Meaningful upside, such as:
• Bonuses per winning offer
• Quarterly profit share bonuses based on performance
• Ownership equity % in our company, as we are scaling to sell within the next 36 months @ 9-figure valuation for our sister company which is a SAAS, which recently received a low 8-figure valuation from private equity.

We pay for leverage. If you can build offers that scale, compensation will reflect that.

If this role is exciting to you, and you're still here, then we encourage you to apply quickly below.

We'll be in touch via Whatsapp and/or email to coordinate to have a chat!