Global Product Marketing Manager

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role location:

This is a fully remote/work from home role but candidates must be based in British Columbia or in the West Coast, USA. Candidates must have full working rights to work in Canada or the US.

How we work:

This is a global role and you will be a key member of the global marketing team working collaboratively with our regional teams based in Australia, Canada, and the US and across varying time zones. The ideal candidate will need to be flexible to accommodate working hours to suit across our team's time zones, including evenings as required.

Job Description

Reporting to the Global Head of Product Marketing and Brand Communications, the product marketing manager is a global role focused on positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.

As a global product marketer, you’ll partner closely with our product and partnerships team to help drive our product’s success. Ignition is truly category defining in the professional services industry, so you’ll get to help shape how we position the platform as it evolves.

You’ll help champion the voice of our customers in product development and marketing, define our product positioning and messaging, lead GTM strategy for new products, features and industry verticals, and ensure that we’re helping customers get the most value out of Ignition. You’re the glue that helps bring marketing, CX, sales, partnerships and product together to drive commercial success for strategic product initiatives.

You’ll also be a key enabler of sales and marketing success by equipping teams with the customer and competitor insights, messaging and playbooks they need to help drive take up of the Ignition platform with our target customer personas in key markets.

Key responsibilities

• Market and competitor insights: Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions

• Customer research and analysis: Intimately understand our customers by conducting customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing

• Product positioning and messaging: Develop compelling value propositions, positioning and messaging to make the complex simple, and continually testing and validating to ensure it resonates with our target audience

• Product marketing collateral: Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more

• Product GTM: Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion. You’ll be the ‘conductor of the orchestra’ for strategic and major product initiatives, from helping enable sales to sell the product, marketing to promote the product, and CX to onboard customers. You’ll also influence product packaging and pricing to help unlock growth

• Sales enablement: Keep one ear to the ground with our regional sales teams to understand why prospects don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform

• Product adoption: Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns

Qualifications

• Approx. five years product marketing experience in a B2B SaaS or established tech company - you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers

• Experience working in the accounting or professional services software industry is preferred, but not essential

• Proficiency in using marketing tech, ideally Intercom, Hubspot and Asana

• Growth mindset - you love a good challenge and are a builder at heart. You proactively look at ways we can improve or do things differently

• Customer empathy - you love to walk in our customers’ shoes and your approach is informed by a deep understanding of their needs and pain points

• Storyteller - you know how to distill the complex into the simple and write compelling messaging and copy for a variety of audiences

• Stakeholder management - you’re a maestro when it comes to working collaboratively with sales, marketing, customer experience and product teams to rally people around key GTM initiatives

• Data-driven - you’re as comfortable diving into a spreadsheet or report to dig into what the data is telling you as you are trawling through qualitative customer feedback to identify nuggets of gold

Additional Information

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

• Employee stock options
• 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
• Additional paid day off to celebrate your birthday, along with volunteering leave
• Health, dental, and vision benefits starting immediately
• Annual education allowance reimbursement to support your professional development
• Employee recognition program
• Quarterly wellness allowance to invest in your personal wellness
• Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
• Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
• Personal tax return assistance (since we're in the accounting business!)
• Paid parental leave
• RRSP program with employer matching

Experience comes in many forms, and skills are transferable, please consider applying, even if you don’t tick all the boxes.

Your recruiter will share more about the specific salary range for your location during the hiring process.

Ignition is an equal opportunity employer, providing fair consideration to all applicants regardless of background.

Ignition is committed to providing accommodations throughout the hiring process. If there’s a fit, we’ll work with you to meet your accessibility needs. For questions, requests, or alternate formats, contact us at [email protected].