Content Marketing Manager - US

At ieso everyone is committed to the same goal: transforming the way mental health problems are treated worldwide. As one of the UK’s largest and most trusted providers of digital mental healthcare, the work we do already changes lives every single day. But our mental healthcare revolution is just getting started.

Content marketing at ieso is critical to building awareness of our company in the US, creating demand, telling the brand story, and using our voice to engage multiple audiences. The role holder will have experience creating high-performing and engaging content experiences in the B2B space and uses a combination of copy and visuals to develop compelling content and stories across channels. The ideal candidate is a creative, driven writer passionate about mental health who thrives in high-pace environments.

We have a 190-strong team and a health and wellbeing package to support you each and every day, alongside plenty of opportunities for growth and development as we all strive to achieve our collective ambition.

Reporting to: SVP US Market Development

Job Type: Full time

Responsibilities:

• Content strategy and planning - managing content calendars, journey maps, measurement plans, etc.
• Develop new content - articles, case studies, infographics, product one-sheeters, social media content, thought leadership, etc
• Work across product, science, AI, clinical and leadership teams to Identify new storylines and content opportunities
• Partner across the commercial team (sales, accounts, marketing) to develop content - website, blog, social channels, lead gen, conferences/events support, etc
• Create compelling storylines for external presentations and work with commercial and design to develop standard materials
• Develop themes, trends, and storylines based on internal and external surveys, data and studies
• Define KPIs, conduct ongoing measurement, and report results
• Create content for different audiences and channels, bringing the knowledge of what performs best in each
• Other duties as assigned relevant to the role

Requirements

Required

• 5+ years of content marketing experience in B2B healthcare
• Strong track record of creating incredible content that pushes the brand story forward in new, creative ways to grasp mindshare
• Proven B2B marketing and content marketing fundamentals
• Understanding how headlines, themes, and copy work in a variety of digital advertising formats
• Excellent communication and storytelling skills (verbal, written, and presentation)
• Ability to distill a complex technical product or science concept and translate to easily digestible content
• Exceptional project management skills and ability to shift competing priorities in a fast-paced environment with little direction
• Self-starter with the ability to work autonomously and resourcefully
• Design software experience

Desirable

• Agency/vendor management experience (including PR)
• Budget management experience
• Mental health experience or interest
• Digital health, Medical Device and/or SaMD experience
• Proficiency in project management tools such as Monday and the Atlassian suite
• Video editing experience

Benefits

We’ll reward you with a competitive basic salary along with a range of excellent benefits including:

• Retirement Plan 401(K)
• Paid Time Off: 20 Vacation days & 12 Public Holidays
• A range of Medical Benefits
• Work From Home
• Annual Discretionary Bonus up to 10%

ieso is one of those rare places where anyone from anywhere with any background or experience is free to come and do their very best work. We believe in the diversity of thought, as that's what helps us to help our patients.

Diversity & inclusion studies have shown that certain people are less likely to apply for a role unless they meet 100% of the job requirements. Here at ieso, we look for people who can add to our company culture and reflect our values, whilst understanding that certain skills and experiences can be taught. So whoever you are, if you like the look of one of our roles, we encourage you to apply as you could well be our needle in a haystack.

As an equal opportunity employer, equity, diversity and inclusion are values that are critical to our success. Our people are our strongest asset - come and see for yourself!