Identity Digital

At the heart of Identity Digital, formerly known as Donuts Inc., is a foundational mission to simplify and connect the digital world. The company was born from the vision of providing more choice and relevance in how individuals and organizations craft their online identities. This vision propelled them to become the global leader in domain names and related technologies, curating the world's largest and most diverse portfolio of top-level domains (TLDs). The culture at Identity Digital is one of pioneering spirit and relentless innovation, driven by the belief that a domain name is more than just an address; it's a core component of personal and business branding. They empower customers to move beyond the conventional, offering descriptive and memorable domain names that clearly communicate purpose and passion, whether for a business, a creative project, or a personal brand. This commitment extends to ensuring a secure and stable online environment, allowing their users to build, market, and own their digital presence with confidence.

The journey of Identity Digital is a narrative of strategic growth and unification. Originally founded as Donuts Inc. in 2010, the company's trajectory was marked by significant milestones, including the acquisitions of other industry players like Rightside and, most notably, the registry division of Afilias. This series of strategic integrations culminated in 2022 with the rebranding to Identity Digital, a name that fully encapsulates their expanded mission and capabilities. This evolution reflects a deep-seated commitment to the entire digital ecosystem—from employees and partners to the millions of end-users who rely on their services. With a global team spread across multiple continents, the company fosters a collaborative environment dedicated to creating success and shaping the future of digital identity. They are not just a registry; they are architects of online presence, dedicated to providing the tools and options necessary for everyone to thrive in the digital age.