Freelance Graphic Designer

ICF Next is one of the leading integrated communication agencies in Europe, specialising in large-scale campaigns across the European Union. We are looking for a creative and dynamic team player to fill the position of Freelance Graphic Designer.

Key Responsibilities-Creative Advice and Graphic Design:

• Creative leadership in the development of key concepts, visuals and slogans.
• Understand the client’s communication needs to make relevant concept and style recommendations.
• Give direction on how to represent a concept visually and which type of photographs, art, or other design elements to use.
• Review of the overall look or style of a campaign and its assets.
• Supervise design team members when needed.
• Coordinate activities with other artistic or creative departments to ensure alignment of creative development.
• Present and pitch concept and design solutions to clients for approval.
• Advise on the application of brand guidelines.
• Debrief on the development and production process and impact of products and outcomes.
• Develop designs and create design proposals that effectively represent pre-approved concepts visually, aligned with project objectives and creative briefs.
• Develop the overall look, style, and visual identity for campaigns, projects, and their assets to maintain consistent branding in line with the campaign concept.
• Select and use specific photographs, artwork, or design elements to enhance the visual appeal and impact of projects.
• Transform existing concepts or assets into different formats, including static images, GIFs, and others, to optimise reach and engagement.
• Coordinate and lay out of designs for multiple language versions, ensuring content is effectively presented to diverse audiences.
• Uphold visual identity and brand guidelines, ensuring that design work aligns with established branding standards.

Required Knowledge and Skills:

• Strong art and design background.
• Mastery of the necessary design and illustration tools and techniques
• Experience using relevant IT tools and software.
• Creative approach to combining images, photos, illustration, text, colours and shapes for unitary and impactful design.
• Experience in the field evidenced by a strong portfolio.
• Native level or equivalent in English: Understanding (C2), Speaking (C2), Writing (C2)
• Ability to work as a Freelancer.

Professional Skills:

• Demonstrated experience working on projects across EU countries.
• Excellent written and spoken communication skills.
• Bachelor’s Degree preferred.
• French and German language skills preferred but not required.
• Excellent presentation skills and knowledge of relevant tools and software.

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Working at ICF