Email Marketing Specialist - Remote

Overview

We’re looking for a results-driven Email Marketing Specialist (Remote) to join our growing digital marketing team at High Tide.

In this role, you’ll support the execution of email and SMS campaigns across High Tide’s diverse portfolio of brands, including Canna Cabana, FABCBD, Grasscity, Daily High Club, and more, reaching customers throughout North America and Europe.

This is a unique opportunity to join High Tide, one of the largest cannabis companies in the world, as we reshape the future of retail, e-commerce, and digital brands. We’re seeking someone who is passionate about email marketing, has strong attention to detail, and is eager to contribute to a high-performance team.

Please note: Resumes must be submitted in English.

How to Apply

Please include the following with your application:

• Your resume in English.
• A portfolio with min. 3 examples of email campaigns you’ve worked on, including your role, the strategy used, and results.
• (Optional but encouraged) A short written summary or Loom video about a campaign you're proud of.

If you're ready to contribute to high-impact campaigns and grow with a forward-thinking global brand, we’d love to hear from you.

Responsibilities

• Execute email and SMS campaigns across multiple e-commerce brands, focusing on customer engagement, conversion, and retention.
• Assist with building and managing automated email flows (e.g., welcome series, abandoned cart, post-purchase) and segmenting audiences using Klaviyo.
• Analyze campaign performance metrics (open rates, click-through rates, conversions, revenue) and collaborate with the team to implement optimizations.
• Collaborate with the design, content, and paid media teams to ensure campaign assets are aligned and executed smoothly.
• Support the creation of email copy by providing feedback to copywriters and writing copy as needed.
• Contribute to weekly reporting on key email marketing KPIs (open rates, CTR, conversions, revenue) and recommend areas for improvement.
• Support the management of the email campaign calendar, ensuring campaigns are executed on time and aligned with business goals.
• Use customer data to identify opportunities to improve the customer journey and optimize email flows.
• Work remotely during Toronto hours (9-5:30pm EST), collaborating with teams across different time zones.

Qualifications

• 3+ years of experience in direct-to-consumer email marketing, with hands-on experience in campaign execution and optimization.
• Proficiency in Klaviyo (flows, segmentation, testing, reporting) is a must.
• Strong communication and collaboration skills with the ability to work effectively with remote teams.
• Detail-oriented, with the ability to analyze data and make decisions based on performance metrics.
• Ability to manage multiple projects in a fast-paced, data-driven environment.
• Experience turning insights into actionable improvements to enhance campaign performance and engagement.
• Bonus: HTML/CSS knowledge, experience with paid media, or experience in lifestyle or wellness brands.

About Us

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 195 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023 and 2024 by the Globe and Mail’s Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

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