Italian Marketing Lead

What You'll Do

• Work directly with the Marketing Team: As Italian Marketing Lead, you'll be working directly with and reporting to our Europe Marketing Manager. You'll also work cross-functionally across marketing, design, and our international pods to ensure alignment in social, LCM, Influencer, Brand, and International growth.
• Scale Paid Social: Your primary and most important goal is to support the Europe Marketing Manager through optimization and scaling of our current Paid Social (Facebook and TikTok). You'll be an expert executioner with creative, audiences, and deep knowledge of these platforms.
• Expand Paid Search: You'll lead and manage Google and Apple Search efforts to optimize our current framework and find new methods and tests to drive better efficiency and more scale.
• Manage Creative Pipeline: You’ll assist the Europe Marketing Manager with influencer relationships as we continually upgrade and round out our library of influencer-created content and user-generated content (UGC) to drive efficiency across our acquisition channels.
• Expand Paid Display Platforms: You'll lead and manage display platforms like programmatic DSPs and campaigns in Google Ads to optimize our current framework and find new methods and tests to drive better efficiency and more scale. You'll also expand our strategies on new display-like platforms such as OTT, CTV, etc.
• Channel Diversification: Outside the above, you'll have the opportunity to test new channels, avenues, and strategies to grow Hallow and our user acquisition efforts.
• Social Media and Lifecycle Marketing: Secondary to your primary focus on paid media, you will also assist in running our day-to-day presence across our Italian social media accounts, communicating with our user base, and driving growth through engaging social content. Finally, you’ll assist in executing our marketing strategy across lifecycle marketing (LCM) channels (Email, Push, and SMS) for our Italian markets. You’ll work on copywriting, translation, transculturation, and helping to navigate best practices/cultural differences in these markets for all our marketing communication.

• Passion: First & foremost, we’re looking for someone excited about our mission. It makes it a lot more fun :)
• Bilingual (Italian & English): You are a native speaker of Italian and a fluent speaker of English.
• Experience: 2+ years of experience building and running paid media campaigns. Bonus if you have experience with LCM copywriting, influencer marketing, and/or translating content.
• Communication: You’re an expert communicator and conversationalist. Being able to communicate, negotiate, and build relationships is a must in both Italian and English. Experience with influencer marketing, partnerships, or relationships with the Catholic Church in the region is a huge bonus.
• Grit & detail-oriented: We really care about what we’re doing & try to build as fast as we can. Since we’re guiding meditation and competing with some large players in the market (Calm, Headspace), we have to stand out. Everything we do, say, send, or spend money on should be top-notch quality and set Hallow apart as the best.

What You'll Love

• Mission: This work is incredibly humbling. Everyday we hear amazing stories and we get the pleasure of working on something that’s impacting lives.
• Ownership: You’ll play a central role in crafting and executing strategy for our entire Italian market. This will be a part-time role for at least the remainder of 2024.
• Growth: You’ll be a part of the startup journey from the beginning. Over the next couple of years we plan to expand the company significantly and we’ll need your help to set the tone for how we will expand the app across the Italian-speaking world.
• Flexibility: Hallow HQ is in Chicago but our preference is that this role is based in the EU. We want our Content Lead to be close to the people we are reaching! However, this role will also require some late afternoon/early evening work in order to maximize overlap with the U.S. Central Time Zone.