User Acquisition Manager

Description

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.

Responsibilities

• Global Budget Allocation: Specific budget ownership is fluid. If the data shows the US is driving better Unit Economics than France, you shift the budget. You follow the business logic, not a rigid territory map.
• Full-Funnel Accountability: You will not report on "Clicks" or "Leads" in isolation. You will trace performance down to MQL, SQL, and Closed-Won Revenue. You must be able to look at a campaign with a high CPL and argue why it should stay live because the Down-Funnel Impact (ACV) is positive.
• Data & Tech Diagnostics: You are the first line of defense. When numbers look wrong, you investigate. Is it a bad campaign? Or is it a pixel issue? You are not expected to write the code to fix it, but you must be able to flag the discrepancy clearly so our technical vendors can execute the repair.
• Cross-Platform Logic: You understand that a user sees a LinkedIn ad, searches on Google, and converts on a Retargeting banner. You will build strategies that respect this journey, rather than optimizing channels in silos.

Requirements

• 5+ Years in B2B SaaS User Acquisition: You have managed significant monthly budgets ($100k+) across YouTube and Display (Google) and Social (Meta/LinkedIn).
• Business Logic Over Metrics: You understand the difference between efficiency (cheap leads) and effectiveness (revenue growth). You can explain why we should pay $500 for a lead if the ACV is $20k.
• Scientific Creative Methodology: You don't just "refresh ads." You run structured A/B tests (Concept vs. Concept, Format vs. Format). You can define a clear hypothesis, execute the test, and translate the data into a clear brief for the Design Team.
• Project Management Grit: You have a track record of driving projects across different departments. When a designer or a developer says "I can't do this today," you know how to negotiate, prioritize, and get the job done.
• Looker / SQL Basics: The ability to pull your own raw data and build basic visualizations without waiting for an analyst.
• AI Process & Tools: Experience leveraging Generative AI (ChatGPT, Midjourney, Jasper, etc.) to accelerate copy variations, brief generation, or data analysis.
• ABM Experience: Experience working with ABM platforms (6sense, Demandbase) or orchestrating account-based plays on LinkedIn.
• Agency Management: Experience managing external agencies or freelancers.
• Remote Autonomy: You are comfortable working with a manager in a different time zone (TLV). You over-communicate, you document your logic, and you earn trust through transparency.

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.