United States onlyAt Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are looking for a motivated Senior Content Manager to join our Marketing team to manage our blog content pipeline. In this role, you will plan, write, edit and deliver SEO and growth-focused content to drive more families to our blog, the Greenlight Learning Center, and website. This role will sit within our Growth Marketing team and collaborate closely with our Brand Marketing team, developing relevant, action-oriented and engaging content to families that informs them about Greenlight and encourages them to become new customers.
Your day-to-day:
- Plan, edit, and write thoughtful, educational, and entertaining content on personal finance, parenting & family subjects, with a focus on SEO
- Partner with our SEO Manager to develop new ideas into high-fidelity content executions for Greenlight’s online experiences that will drive a high volume of visitors
- Own our Learning Center content calendar to teach kids and parents about the world of money & beyond
- Oversee external content producers, including agencies, freelancers, and contractors
- Oversee content engagement and conversion metrics. Establish regular reporting cadence and share learnings cross-functionally. Continuously iterate and optimize experiences based on what you learn.
- Build and own a process to keep our content up to date and SEO-optimized over time
- Manage publication of the Greenlight Learning Center (blog) in our CMS and help drive search traffic to our site in partnership with internal and external SEO experts
- Increase the distribution of our content by building cross-functional relationships internally and externally
- Serve as a brand steward and the last line of defense for our content quality and accuracy, embodying the Greenlight mission to craft approachable, motivating (and fun!) content for parents and their kids
Who you are:
- A skilled content creator or editor with subject matter expertise in the personal finance, parenting, and/or family lifestyle spaces
- Motivated to manage a pipeline of large volumes of written content, following brand tone and style, as well as SEO strategy
- Eager to digest results, shift plans and build better, improved content with a data-driven mindset
- Capable of crafting channel-specific content plans with creative, bold concepts that take into consideration the audience and channel expectations
- A collaborator who values the power of teamwork and winning together, while balancing individual accountability
- A self-starter with a positive attitude, who is able to handle multiple projects under tight deadlines and proactively find ways to make your mark
What you’ll bring to the team:
- A bachelor’s degree or equivalent experience
- 5+ years experience in writing and editing content in the personal finance, parenting, and/or family lifestyle spaces
- Experience with deploying SEO tactics in content to improve organic search results
- Strong communication and collaboration skills
- Comfort or experience working in a highly regulated industry
- Demonstrated proficiency in digital content distribution platforms (blog, social, in-app)
Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match and Roth IRA
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Wellness & professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
The estimated base pay range for this position in (NY, CA, WA): $95,000-140,000The estimated base pay range for this position in (CO): $95,000-132,000
Who we are:It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
