Good Roots

Good Roots exists to strengthen the businesses that grow, make, sell, and move food. Farming and food entrepreneurship require more than operational expertise: owners must understand their financial performance, build resilient management systems, develop a clear brand, and create a marketing strategy capable of supporting long-term growth. Good Roots provides practical, hands-on support across accounting, business consulting, and marketing to help farmers and food entrepreneurs overcome operational, financial, and commercial challenges.

The company works with farmers, food brands, manufacturers, distributors, food hubs, grocers, and nonprofits at stages ranging from startup to multimillion-dollar operations. Its consultants specialize in sustainable, organic, and regenerative agriculture and bring experience from farming, business ownership, finance, technology, marketing agencies, and university extension. According to the company, more than 700 farm and food businesses have received help from a nationwide team of more than 35 consultants representing over 300 years of combined experience in food and farming.