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About the Client
Our client is a fast-growing marketing technology company that helps local businesses turn customers into brand advocates through an engaging in-store experience paired with powerful email/SMS and social amplification tools. They serve industries like restaurants, dental/orthodontics, retail/beauty, and hospitality/entertainment. The team is data-driven, customer-obsessed, and focused on delivering measurable growth for SMBs.
Why does this role exist?
The company needs a dedicated Sales Copywriter to build and optimize conversion-focused copy across the funnel—from landing pages to email nurture sequences, cold outreach, and paid social ad scripts. With no current in-house copywriter, they’re seeking someone who combines persuasive writing with data literacy to improve open rates, CTRs, and conversion rates over time. This role exists to create high-performing copy, test continuously, and report clear results that drive client success and revenue growth.
The Impact you’ll make
High-converting landing pages and website sales copy
Write and optimize sales landing pages aligned to target audiences and offers
Collaborate on page layout and content blocks in WordPress or similar
Email nurture and cold outreach
Create segmented nurture sequences and promotional campaigns
Craft cold outreach copy (subject lines, openers, CTAs) and iterate based on performance
Partner with the team to ensure deliverability best practices and list hygiene
Paid social ad scripts and short-form copy
Draft thumb-stopping hooks, scripts, and captions for Meta/Instagram/Facebook
A/B test angles, offers, and creatives to improve CTR and conversion
Localize tone and messaging for SMB audiences across key industries
Conversion analytics and iterative optimization
Monitor open rates, CTRs, landing page conversion, and downstream actions
Propose and run copy tests; document hypotheses, learnings, and next steps
Produce regular performance reports and recommendations
Collaboration, brand voice, and enablement
Maintain brand voice guidelines across channels
Work closely with customer success/marketing to align messaging to goals
Contribute case studies and knowledge sharing based on results
Skills, Knowledge and Expertise
Required:
Proven sales copywriting track record with real-world case studies/portfolios that include metrics (e.g., open rates, CTR, conversion rates)
Hands-on experience writing conversion-focused landing pages, email nurture/cold outreach, and paid social ad copy/scripts
Ability to analyze performance data and implement iterative copy improvements
Excellent English communication skills (spoken and written)
Availability for 40 hours/week, Mon–Fri, 9am–5pm PST
Your superpowers are...
Technical: Persuasive frameworks (AIDA, PAS), subject line and CTA testing, basic email deliverability concepts, UX writing fundamentals for landing pages, comfort with UTM/tracking context, and familiarity with Mailchimp (or similar), WordPress landing pages, and Meta ad environments
Soft skills: Clear communicator, highly organized, data-driven, proactive, receptive to feedback, and comfortable collaborating in Slack
WFH Set-Up:
Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
Internet speed of at least 40MBPS
Headset with an extended mic that has noise cancellation and a webcam
Back-up computer and internet connection
Quiet, dedicated workspace at home
You should apply if...
You thrive in a test-measure-iterate environment and take ownership of outcomes, not just outputs
You enjoy writing for SMB audiences across multiple industries and can adapt tone accordingly
You’re equally comfortable crafting persuasive copy and digging into performance metrics
You can work independently, communicate clearly in Slack, and are energized by helping clients grow
What to expect...
Work-from-home setup: Reliable internet, quiet workspace, and professional calling environment required
Working hours: Full-time, Monday–Friday, 11am–7pm Eastern
Compensation: $9/hour
Work Setup:
Remote position
Must have a reliable internet connection and a quiet workspace
Required to provide own computer with Intel Core i5 or something similar or higher operating system
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