Marketing Manager (eSIM)

Hello!

We are looking for an ambitious and independent Marketing Manager who will set up our marketing activities in the new B2C product (as part of Genesis ecosystem) in the travel & telecommunication market. Our team is actively growing, so if you perform exceptionally well, you will have the opportunity to lead the team in the future.

Work format: Possibility to work fully remotely or from our offices in Warsaw or Kyiv.

About us:

• We are a mobile and web application (Web, iOS, Android) that enables easy and fast purchases of mobile data packages in any country in the world, leveraging eSIM technology;
• Our product allows seamless use of internet services while travelling at rates much lower than roaming and without having to search for local operators or purchase physical SIM cards.

Your tasks:

• Collaborate with the leadership team to develop the marketing plan for the upcoming 3–6 months and execute it later on;
• Plan, execute, and optimize our advertising budgets on Meta, TikTok and other sources to drive user acquisition;
• Establish a framework for content creation and subsequent oversight to ensure quality and consistency;
• Collaborate with internal and external stakeholders to generate compelling content that educates, entertains, and inspires our target audience;
• Create with the leadership team robust systems for tracking performance and conducting in-depth marketing analytics to gain actionable insights;
• Track, analyse and improve key metrics (CPA, ROI, and others);
• Generate hypotheses to improve the effectiveness of new user acquisition;
• Collaborate closely with Product and Analytics Team to improve KPIs.

About you:

• Experience with demonstrated success in user acquisition in: Facebook Ads, TikTok;
• Extensive knowledge of Appsflyer;
• Good knowledge of Tableau;
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions;
• Motivation, diligence, ownership, and autonomy;
• At least upper intermediate English level (all work communication in English).

Nice to have:

• Experience with demonstrated success in Apple Search Ads and Google Ads;
• Experience in Figma, Amplitude, Google Analytics;
• Experience in SQL / BigQuery;
• Experience in SEO and organic traffic;
• Experience in content creation.

Why to join us:

• Direct impact on the newly developed business (we are still before the official release);
• You can set up things from scratch based on best practices;
• Steep learning curve (access to all Genesis resources, expertise, and networking opportunities);
• We build product-driven application with a strong emphasis on UX/UI;
• Potential for leadership advancement based on exceptional performance.

We look forward to welcoming a dynamic individual to our team who is poised to make a significant impact in this exciting new venture. Join us in reshaping the future of connectivity.