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GenesisGE

Creative Marketing Manager (Attainify)

Gen Digital Inc. is a global cybersecurity company that provides software and services through well-known brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. They aim to power Digital Freedom by offering security, identity protection, and privacy solutions to consumers worldwide.

Genesis

Employee count: 1001-5000

Ukraine only

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Do you live at the intersection of data, psychology, and scroll-stopping creativity?

We’re Attainify β€” a fast-growing AI startup helping people achieve any goal by turning their personal traits and strengths into custom action plans, and keeping them motivated every step of the way.

Now we’re looking for a Creative Marketing Manager who can turn that transformation into high-ROAS Meta ads that cut through the noise and drive real action.

🎯 Your Role

Own the entire performance creative process for Meta paid social β€” from research to concept to execution and iteration.

πŸ›  What You'll Be Doing

Creative Research & Strategy

  • Analyze competitors and swipe high-performing creative trends
  • Mine user pain points, reviews, and success stories for messaging gold
  • Concept new angles based on psychology, story structure, and format patterns

Creative Production

  • Write high-performing hooks, scripts, and copy for static + video (especially UGC-style)
  • Use AI tools to generate visuals, avatars, or video content
    • (e.g. Midjourney, GPT, Creatify.ai, Captions, Arcads.ai, etc.)
  • Brief graphic/motion designers and editors with clear, actionable creative direction

Performance Analysis

  • Break down results using hard metrics: CTR, CPC, CPA, ROAS
  • Identify patterns in top-performing ads β€” from hooks and intros to formats and personas
  • Generate data-backed insights and hypotheses to drive the next creative tests
  • Collaborate with the User Acquisition Manager to iterate fast and double down on winners

βœ… You Are

  • 2+ years in creative marketing for paid social (especially Meta)
  • Fluent in direct response principles, content structure, and scroll behavior
  • Skilled in scripting, visual concepting, and briefing designers/editors
  • Comfortable using AI creative tools (Midjourney, GPT, AI avatars, etc.)
  • Analytical and insight-driven β€” you care why an ad works and back it with data
  • English level: B2+

πŸ’‘ Why This Role Rocks

  • Full creative ownership β€” your ideas will be launched, tested, and iterated fast
  • Fast feedback loop β€” see real performance data within days, not weeks
  • Clear growth path β€” real opportunity to grow into Creative Lead, based on your results
  • Mission-driven product β€” help people achieve life-changing clarity and momentum
  • Personal development focus β€” access to internal trainings and top experts from Ukraine and worldwide
  • All-inclusive offices in Kyiv and Warsaw β€” enjoy lunches, walking desks, silent focus rooms, and more

This is your opportunity to get in early, own your results, and grow into a leadership role fast!

About the job

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Job type

Full Time

Experience level

Location requirements

Hiring timezones

Ukraine +/- 0 hours

About Genesis

Learn more about Genesis and their company culture.

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We are Gen Digital Inc. (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through our trusted Cyber Safety brands, including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. There's a new generation, and it's not Gen X, Y, or Z. It's Gen D: Generation Digital. Our family of consumer brands is rooted in providing safety for the first digital generations. Now, we empower people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy, and identity protection to nearly 500 million users in more than 150 countries.

Our mission is to create technology solutions for people to take full advantage of the digital world, safely, privately, and confidently – so together, we can build a better tomorrow. We are co-headquartered in Tempe, Arizona, USA, and Prague, Czech Republic. As a global leader in Cyber Safety, we focus our passion, research, and innovation on critical problems facing society, today and tomorrow. We do this by harnessing the power of our consumer brands, powerful artificial intelligence (AI), and deep visibility into broad insights to protect hundreds of millions of people everywhere. We give people more control over their digital lives through products like Norton Genie – a real-time AI-powered scam detection tool at your fingertips. Individually, our brands are strong; together, they make us uniquely powerful, using the latest technology to create cybersecurity, identity protection, and online privacy products chosen by millions of users around the world.

Employee benefits

Learn about the employee benefits and perks provided at Genesis.

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Wellness Reimbursement

Get reimbursed up to $450 per year for fitness fees and expenses.

Tuition Reimbursement

Gen will give you $5,250 per year to help pay for job-related courses.

Identity Protection

Our proprietary technology can monitor for potentially fraudulent use of employees' name, address or date of birth in applications for credit and services depending on the employee's location.

Security Protection

Multi-layered, advanced security helps protect devices against existing and emerging malware threats, including ransomware, and helps protect private and financial information when employees go online.

View Genesis's employee benefits
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Genesis

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