Product Marketing Manager, USCAN X-ray

Job Description Summary

Job Description

Responsibilities

• Develop and execute the marketing strategy for the US and Canada X-ray business, including identifying market trends, customer needs, and competitive positioning.

• Drive brand/product awareness and ensure consistent messaging and positioning across all marketing channels.

• Lead the marketing efforts for product launches, including developing go-to-market plans, implementing sales training, and promotional materials.

• Collaborate with Global, Sales, Product, Creative, and Regulatory teams to ensure alignment of marketing strategies with business goals and regulatory guidelines.

• Conduct market research and analyze customer feedback, competitor activities, and market dynamics to inform strategic decisions and adjust marketing tactics.

• Oversee the creation and execution of marketing campaigns, including digital, print, virtual sales, and event-based marketing to drive customer engagement and product adoption.

• Collaborate with the Customer Acquisition and Digital Marketing team to plan and manage targeted digital marketing campaigns (e.g., SEO, SEM, paid social) to enhance product visibility and drive lead generation.

• Work closely with Global teams to ensure developed sales collateral addresses the voice of the US and Canada customer and meets the needs of the sales team.

• Provide marketing support to the sales team, ensuring they have the tools, resources, and training necessary to successfully promote and sell X-ray products.

• Manage the marketing budget ensuring efficient use of resources while maximizing ROI on marketing initiatives.

• Track and report on key performance metrics related to product marketing, NPI launches, and sales enablement initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 2+ years of marketing experience in the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.

• Proven track record of successfully launching and managing marketing campaigns.

• Deep understanding of digital marketing channels, targeting, and capabilities.

• Strong knowledge of the healthcare industry and customer needs.

• Excellent communication skills, both written and verbal, with the ability to create persuasive marketing materials and presentations.

• Strong analytical skills and ability to use data to drive decision-making and strategy.

• Ability to work effectively in a cross-functional, collaborative environment and manage multiple projects simultaneously.

• Willingness to travel as required for customer meetings and conferences.

Desired Characteristics

• Master’s in Business Administration or related Master’s degree

• Deep marketing expertise in market & customer insights, product commercialization and branding

• Healthcare product/industry acumen

• Innovation – develop new ideas through collaboration and execute on creative ideas

• Influencing skills – ability to motivate individuals and demonstrate organizational influence

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Relocation Assistance Provided: No