PPC Analyst

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

LocaliQ is looking for a PPC Analyst Account Manager to build, maintain, and grow client relationships by managing advertising campaigns across multiple platforms (e.g., Google, Meta, Simpli.fi, TikTok, Snapchat, LinkedIn). The primary focus is to help clients achieve and exceed their marketing goals through strategic planning and data-driven analysis. You will serve as the primary point of contact for client needs, partner closely with sales, and deliver solutions that maximize ROI. This role requires adaptability in a fast-changing marketing landscape. You will collaborate across teams, adjust strategy as needed, and keep programs responsive to client priorities.

Detailed Job Responsibilities:

• Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives.
• Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach.
• Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps.
• Translate client objectives into media strategies and campaign implementation plans.
• Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals.
• Advise clients on near-term and upcoming strategies to improve performance and results.
• Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print).
• Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution.
• Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics.
• Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly.

Key Skillset Requirements:

• Ability to quickly master business processes, marketing and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to review and advise on digital marketing campaigns
• Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
• Strong technical skills to recommend, adjust, and continually improve campaigns across their lifecycle.
• Experience with digital marketing publishing systems and related workflows.
• Excellent verbal and written communication skills
• Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
• Proven track record in relationship building and account management
• Works efficiently and continuously improves processes and workflows
• Moderate Excel and PowerPoint skills required

Key Competencies:

• Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics (GA4), Leads, etc)
• Customer Focused
• Proactive, creative, and analytical thinking
• Business Process & Technology Acumen
• Team Collaboration
• Conflict Management
• Flexible With Change Management
• Proven Success in implementing ideas in a fast-paced environment
• Attentive To Detail

About You:

• Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
• 5+ years hands-on experience managing online/digital advertising campaigns
• Must have 6+ years of client facing service/account management experience
• Google Ads & Google Analytics Certified
• A collaborative leader who sets the standard and stays composed while resolving complex issues

#LOCALiQ

The annualized base salary for this role will range between $45,000, and $75,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.