Digital Optimization Strategist - Paid Social and Display

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We’re looking for a curious, data-loving Digital Optimization Strategist to help us drive results for some of our largest clients. In this role, you’ll partner closely with Account Managers (they handle the client conversations) while you focus on what you do best—building, optimizing, and improving campaigns across Paid Social and Display. You’ll spend your time digging into performance, spotting trends, testing new ideas, and turning data into smart decisions that make a real impact. If you enjoy figuring out why something is or isn’t working—and then fixing it—this could be a great fit.

What you’ll be doing ◦ Manage and optimize campaigns across Meta, YouTube, Snapchat, TikTok, and Display ◦ Analyze performance and make adjustments to improve results (targeting, creative, placements, etc.) ◦ Keep a close eye on campaign trends and jump on opportunities in real time ◦ Partner with Account Managers to align performance with client goals and KPIs ◦ Build audience targeting strategies that drive strong ROI ◦ Turn data into clear, simple insights that others can easily understand ◦ Collaborate with creative teams to improve ad performance ◦ Test new ideas, strategies, and approaches to keep campaigns fresh and effective ◦ Stay up to date on platform changes and new trends in digital marketing

What you bring ◦ 3+ years of experience working in digital marketing (Paid Social + Display) ◦ Hands-on experience with platforms like Meta, YouTube, Snapchat, and TikTok ◦ Strong analytical skills—you’re comfortable working with data and finding insights ◦ Solid Excel skills (you don’t need to be a wizard, but you know your way around) ◦ Ability to explain performance in a way that actually makes sense to others ◦ A proactive mindset—you don’t wait to be told what to do ◦ Ability to manage multiple campaigns and priorities without dropping the ball

What will make you stand out ◦ You’re naturally curious and love testing and learning ◦ You look at data and immediately start asking “why?” ◦ You’re comfortable working both independently and with a team ◦ You enjoy solving problems and finding better ways to do things

A little more about how you’ll work ◦ You’ll collaborate closely with Account Managers, Ad Ops, Sales, and Creative teams ◦ You’ll have ownership of your campaigns and the ability to make real impact ◦ You’ll be encouraged to bring new ideas and challenge the status quo ◦ You’ll help tell the story behind campaign performance—not just report numbers

What you’ll need ◦ Bachelor’s degree in Marketing, Business, Advertising, or related field (or equivalent experience) ◦ 3+ years optimizing digital campaigns ◦ 2+ years working with reporting/analytics

#LOCALiQ

The annualized base salary for this role will be $45, 000,00 - $55,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.