Social Media Specialist

The Role

The Social Media Specialist is responsible for executing our day-to-day social media strategy to grow brand awareness, engagement, and community loyalty across key platforms. This role plays a vital part in maintaining our brand voice, keeping a pulse on social trends, and building connections with our audience. The ideal candidate is both creative and analytical, with a passion for storytelling, digital culture, and using data to inform content decisions.

Above & Beyond: The Impact You'll Make:

• Execute Social Strategy: Manage and execute the brand’s social media calendar across platforms including Instagram, TikTok, X (formerly Twitter), and Facebook to support a consistent brand identity and overall marketing goals.
• Content Creation: Plan, write, and produce original content (photo, video, text) tailored to each platform, in collaboration with Gametime’s content creators.
• Trend Spotting & Content Ideation: Stay on top of cultural moments, platform-specific trends, and emerging formats to generate timely and engaging content ideas.
• Community Management: Actively engage with our audience through comments, DMs, and mentions to foster a strong community, support in Fan Happiness related inquiries, and maintain a consistent brand voice.
• Social Listening: Monitor conversations and sentiment around our brand and competitors using social listening tools, and report on key themes and opportunities.
• Analytics & Performance Reporting: Track performance of social posts and campaigns using social analytics tools, providing regular reporting and actionable insights.
• Cross-Functional Collaboration: Partner with Creator Marketing, Brand, and GTM teams to ensure social messaging aligns with broader campaigns and customer priorities.
• Competitive & Platform Analysis: Monitor the social strategies of competitors and top brands in adjacent spaces to identify best practices and opportunities for differentiation.
• Content Scheduling & Management: Use social media management tools to schedule posts, track content performance, and optimize post timing and formats based on insights.

Always Be Curious: Skills You've Learned Along The Way:

Technical Skills

• Social Media Tools: Proficient in tools such as Meltwater, Sprout Social, Hootsuite, Later, or similar for publishing, monitoring, and reporting.
• Analytics: Comfortable using native platform analytics (e.g., Meta Business Suite, TikTok Analytics), Google Analytics, and/or dashboards to extract insights and inform strategy.
• Content Creation Knowledge: Working knowledge of creative tools like Canva, Adobe Suites, or CapCut for basic content editing and asset creation.

Interpersonal Skills

• Collaboration: Proven ability to work with cross-functional teams including brand, creative, customer service, and content creators to bring ideas to life.
• Communication: Clear, concise written and verbal communication with an eye for detail and consistency in brand tone and style.

Problem-Solving And Decision-Making

• Adaptability: Able to pivot quickly in response to breaking news, trend cycles, or shifting priorities.
• Analytical Thinking: Uses data to evaluate what’s working and why, and applies learnings to future content.

Working Style

• Execution-Oriented: A self-starter who takes initiative, follows through on deadlines, and delivers high-quality work with minimal oversight.
• Culture-First Mindset: Has a strong grasp of digital culture, platform nuances, and what it takes to earn attention authentically in crowded feeds.

One Team, One Dream: What We Need To Work Together:

• Education: Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Experience: 2–4 years of professional experience managing social media accounts for brands or agencies.

• Certifications: Optional but a plus—Meta Blueprint, Hootsuite Social Marketing, or related certifications.

Preferred Qualifications

• Experience: Background in consumer-facing brands, especially in tech, sports, lifestyle, or entertainment.
• Expertise: Familiarity with influencer partnerships, UGC campaigns, and/or organic social campaign reporting.

What Makes You An A-Player?

• Creating platform-native content that consistently engages and grows a social following.
• Bringing fresh ideas to the table and jumping on trends that make people stop scrolling.
• Using data to refine tactics and prove the impact of social media on brand goals.

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.