Mktg Spc Events/Data Analytics

Position Overview

The Marketing Specialist, Events & Data Analytics in the FUJIFILM Healthcare Americas Corporation Endoscopy division is responsible for the proactive logistical coordination of regional event sponsorships, educational courses, and grant requests received by Fujifilm from industry societies, Academic Medical Centers, and other health-related organizations in the West and South Central US regions, supporting an exciting portfolio of innovative and market-leading products across endoscopy.

This role is also responsible for utilizing internal and third-party platforms to proactively and adeptly source, aggregate, and analyze relevant data, and generate reports on a variety of programs such as sales enablement and marketing campaign activities captured through Salesforce, Pardot, Showpad, Google Analytics, Wistia, and other platforms. Reports will focus on, but are not limited to, demonstrating effectiveness and performance through measurement of such data as integrated marketing campaigns; sales enablement metrics; request volume, and the like.

This role works collaboratively with their manager, Subject Matter Experts (SMEs), Marketing & Communications team members, business stakeholders, and vendors to effectively conduct their work as well as find and recommend ways to enhance automation or otherwise improve how we report on various activities. The role reports to the Director, Marketing & Communication in the Endoscopy division.

Company Overview

At FUJIFILM Healthcare Americas Corporation, we’re on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics.

But we don’t stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly.

Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive.

Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town.

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

Duties and Responsibilities:

1. Manage the proactive coordination and communication of the logistics related to regional event sponsorships, educational courses, and grant requests received by the Fujifilm Endoscopy Division from industry societies, Academic Medical Centers, and other health-related organizations in the West and South-Central US regions (75%):

• Leveraging the Request Forms portal to receive, comprehensively evaluate, gain approvals, and process information needed for Fujifilm to participate in/support each event/grant/equipment request – identifying activities, sponsorships, and equipment needed to ensure success.
• Review and consideration of event participation levels and requirements, involving key stakeholders as needed, and share with review committee for consideration.
• Timely, proactive sharing and coordination of pertinent event production information with key stakeholders, e.g. product managers, sales, marketing communications, executive director, legal, compliance, regulatory, and other personnel involved.
• Coordination of endoscopy logistics and materials with appropriate event personnel and external requestors.
• Collaborating with marketing communications team members, ensure capture and upload of event leads in West/South Central US regions to Pardot/Salesforce.
• Proactive and timely communication of and adherence to request and business timelines and deadlines.
• Collaboration with colleagues in the ongoing management, processing, and optimization of the Request Forms portal.
• Collaboration with colleagues in the ongoing management and refinement of request process documentation, request tracker, and templates.

2. Utilize internal and third-party platforms to proactively and adeptly source, aggregate, and analyze data, and generate relevant Key Performance Indicator (KPI) reports on a variety of programs such as lead generation, sales enablement, and marketing campaign activities captured through Salesforce, Pardot, Showpad, Google Analytics, Wistia, and other platforms (20%):

• Work with manager to understand KPIs for each marketing communications channel and proactively mine data for the analytics to be gathered for each channel to be able to set up, generate, and provide requested quarterly/ad hoc dashboard reports, as well as written and/or summary reports that identify KPIs as well as show campaign/channel progress, trends, and/or areas for focus and improvement.
• EVENT ASSESSMENT: Coordinating efforts with product managers, sales, and marketing communications personnel, take the lead in tracking and reporting on the overall performance of promotional activities across endoscopy (e.g. email, social media, landing pages, etc.), as well as lead collection and quality assessment from each event and campaign, and analyze and report on KPI results to help assess future participation recommendations.
• MARKETING CAMPAIGNS: Collaborate with colleagues to set up, maintain, and track campaign performance in Salesforce, Google Analytics, Wistia, and other platforms for each marketing campaign activity. Proactively pull and analyze data across channels for various campaigns, generating KPI summary reports on the effectiveness of the campaigns.
• MARKETING CAMPAIGNS: Partner with Inside Sales to surface current Endoscopy customers whose lease is coming to term and provide information needed to help develop and execute on targeted communication campaigns.
• SALES ENABLEMENT: Lead the data monitoring, analysis, summary, and report generation for sales utilization of Showpad materials and platform, including areas of strength and opportunities for improvement. Collaborate with marketing communications team members to determine and implement plans to improve platform utilization and effectiveness for Sales and Support.

3. Back-up support for the processing of Compliance and Legal approvals for event requests (5%):

• Learn and become proficient at an easy-to-use company proprietary platform for Compliance and Legal review of event and grant requests.
  • Platform requires data entry, submission updates, and follow up to check on approval status
• Act as the secondary point of contact for the processing of Compliance and Legal reviews when primary point of contact responsible for this process is on vacation or at points when request volume is high and added support is requested by manager.

Additional responsibilities as assigned.

Qualifications:

• BA or BS degree in Marketing or related field
• 5+ years’ demonstrated experience in data analytics and reporting, healthcare industry preferred
• 3+ years’ demonstrated experience in event process coordination
• 3+ years’ demonstrated proficiency utilizing and generating reports from each of the following technology:
  • Salesforce Sales Cloud
  • Salesforce Pardot or similar e-marketing platform
  • Showpad or similar sales enablement platform
  • Wistia, Vimeo, or similar video platform
  • Google Analytics
  • Achieve proficiency with company proprietary platforms as needed
• Demonstrated aptitude and capabilities with the following software and attributes:
  • MS Office Suite, including Excel, PowerPoint, Word
  • Adobe Acrobat
  • Strong organization skills
  • Strong professional verbal and written communication skills
  • Strong collaboration skills
  • Strong data mining and data analytics skills
  • Working with a sense of urgency and timeliness in communication
  • Understanding and adhering to deadlines in a fast-paced environment
  • Prioritization of work to meet tight deadlines in a fast-paced environment

Physical requirements:

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle or feel objects, ability to use a keyboard, reach with hands and arms; balance; stoop, kneel, crouch; and talk or hear. The employee may be required to occasionally lift and/or move up to 10 to 50 lbs.

Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.

Travel:

• This role can be remote and requires less than 15% travel.

*

In the event that COVID-19 vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.

Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities, including complying with vaccine requirements.

For all positions, the Company encourages vaccination against COVID-19 and requires that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors as required, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.

EEO Information

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department (hcushr.department@fujifilm.com or (330) 425-1313).