Frida

Frida is more than just a brand; it's a commitment to supporting parents through the often overwhelming journey of parenthood. Founded by Chelsea M.R. Hirschhorn, Frida was born from the real experiences of motherhood. After facing numerous challenges as a new mom, including her son's first cold, she realized the lack of effective tools to address these common parenting problems. This insight led to the creation of innovative products like NoseFrida, the SnotSucker, which has become a staple in many households. Over the past decade, Frida has expanded its product line to include over 100 unique solutions, addressing everything from cold and flu essentials to postpartum recovery needs.

The launch of Frida Mom in 2019 marked a significant step in acknowledging the postpartum experience, offering products designed to support women during the transformative fourth trimester. Frida prioritizes the raw, unfiltered realities of parenthood, delivering products that empower parents to confidently tackle the challenges they face. As a company, we aim to be a source of knowledge and empowerment, helping parents feel prepared for all stages of raising children. With distribution in over 50 countries and recognition as a leading brand in our category, Frida is here to support families around the globe.