Freedx is a newly established cryptocurrency exchange seeking a CRM & Lifecycle Marketing Specialist to own user retention, engagement, and reactivation across communication channels. The ideal candidate will have experience in CRM, lifecycle, or retention marketing and strong skills in segmentation, funnel analysis, and user cohorts.
Requirements
- Build and manage all lifecycle journeys for onboarding, activation, retention, and reactivation
- Manage complete setup and maintenance of all email communications
- Own segmentation logic using KYC level, activity status, product usage, user value tiers, and behavioral triggers
- Create and optimize automated workflows that drive consistent user engagement
- Develop reactivation and churn reduction strategies
- Manage CRM hygiene including sender reputation, anti-spam controls, and template QA
- Build A/B tests to optimize messaging, timing, content, and delivery
- Report on lifecycle metrics including activation, retention, churn, and campaign performance
- Collaborate with Growth to ensure CRM supports acquisition cohorts and funnels
- Maintain a high cadence of execution in a fast-moving environment
Benefits
- Flexible payment options
- Competitive compensation and performance-based incentives
