Senior Website Marketing Manager

ABOUT FREED

Clinicians are the heart of our healthcare system, but they are struggling more than ever. Overworked, underpaid, and burdened with administrative tasks, clinician burnout and shortages are at an all-time high. At Freed, we believe that we can reverse this trend by building products that combine absolute clinician obsession with the latest AI technologies.

Freed is a revolutionary platform that automatically generates medical documentation for clinicians, freeing them to focus on what really matters - their patients. Since our launch in mid-May 2023, we've experienced exponential growth and received an overwhelmingly positive response from the clinician community:

• Over 10,000 paying customers and $10M in ARR

• Over 35,000 patient encounters daily

We invite you to explore our testimonials page to see the incredible impact Freed is making in the healthcare industry.

ABOUT THE ROLE

As a Senior Website Marketing Manager at Freed, you will play a key role in formulating, leading, and executing the website strategy to drive free trials and leads at the top of the funnel while accelerating conversions throughout the customer journey. Reporting to the Head of Growth, this role is critical to accelerating conversions across the website through the creation of engaging content and user experience, running rapid experiments, and optimizing the customer journey at each stage of the funnel.

HOW YOU’LL HAVE IMPACT

• Make our website a high-performing SEO traffic and conversion engine while maintaining Freed’s visual and brand standards.

• Work cross-functionally across marketing and other teams, including design, engineering, product marketing, and content, to manage a roadmap of projects that support marketing’s strategic initiatives.

• Identify and prioritize experiments, track key performance indicators (KPIs), and implement data-driven improvements.

• Enhance user engagement, drive customer acquisition, and maximize conversion rates for business growth and increased revenue.

• Own the website roadmap to ensure timely launches of content and features that support programs and campaigns.

• Develop and execute a comprehensive optimization strategy for the website, with a focus on improving conversion rates and user experience.

• Utilize experimentation frameworks and A/B testing methodologies to test and validate hypotheses, ensuring continuous optimization of the website.

• Develop processes and workflows to ensure efficient execution and alignment on priorities.

• Use data-driven decision-making to recommend and implement improvements to the website's architecture, navigation, content, and overall user flow.

• Conduct competitor analysis and benchmarking to identify opportunities for differentiation and improvement.

• Analyze and interpret data from various sources, including user behavior, web analytics, and conversion funnel metrics, to derive actionable insights.

WHAT YOU’LL BRING

• 6+ years of experience in website marketing; experience in the SaaS or health tech technology industry preferred.

• Strong understanding of user experience (UX) principles, web design best practices, and conversion funnel optimization.

• Proficiency in web analytics tools (e.g., Google Analytics) and data visualization platforms.

• Familiarity with front-end development technologies (HTML, CSS, JavaScript) and content management systems (CMS).

• Hands-on experience with Webflow, including running experiments and making lightweight changes.

• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Results-oriented mindset with a passion for driving growth and achieving measurable outcomes.

NICE TO HAVES

• Familiarity with AI technologies and their applications in healthcare.

• Advanced proficiency in other web development languages and frameworks.

• Experience with CRO (conversion rate optimization) tools and techniques.

• Background in competitive analysis and differentiation strategies.

WHAT WE WILL BRING

• Competitive salary and equity in a high-growth company.

• Opportunity to make an immediate impact.

• Medical, dental, and vision benefits for US-based employees.

• Unlimited PTO.

• Company-sponsored annual retreats.