Frazil

Frazil is the leading frozen uncarbonated beverage brand in the United States, operating under its parent company Freezing Point LLC. The company began as a side project of a shaved ice company, where one of the co-founders, Donald, had been running a successful shaved ice business with incredible flavors developed over decades of trial and error. Recognizing that his top-selling shaved ice flavors could be offered to consumers through the convenience store channel where slush products often fell short of expectations, he transformed his specially crafted flavors into slushie machine formulations.

Frazil started in Salt Lake City, Utah, and has grown from humble beginnings to become the largest and fastest-growing frozen uncarbonated beverage brand in the US. The company operates over 50,000 machines across convenience stores, movie theaters, QSRs, and LSRs nationwide. Frazil offers multiple product lines including the original Frazil slush, 100% Juice Frazil, Frazil Energy, and Café Tango frozen beverages. The company obsesses over flavor quality, using real sugar (never high fructose corn syrup) and combining flavors to create nuanced combinations with major and minor flavor profiles that deliver a premium experience customers love.