Sr Director, Marketing

Job Description

Business Title: Sr. Director, Marketing

Job Title: Marketing Multifamily M19

Job Summary: The Senior Director of Marketing is the strategic leader of the Marketing organization, responsible for building, scaling, and elevating our modern marketing function that drives market awareness, preference, and inbound demand across hospital, health system, and ambulatory surgery center (ASC) markets. This leader works closely with the Chief Commercial Officer and serves as a trusted thought partner on growth strategy, positioning, and commercial execution. This is a growth leadership role, well-suited for a senior marketing leader who thrives in environments where capability must be intentionally designed, developed, and operationalized—not simply managed. You will be responsible for evolving the marketing organization by leading multiple teams, shaping go-to-market strategy and execution, and ensuring the company is recognized as a credible, innovative partner to executive and clinical leaders.

Key Responsibilities:

Market Awareness, Preference & Demand

• Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets.
• Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities.
• Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels.

Stakeholder Management & Cross Functional Collaboration

• Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution.
• Support new product, feature, and partnership launches through coordinated marketing activation.
• Provide market and customer insight to inform roadmap prioritization and commercial readiness.

Commercial Execution Enablement & Competitive Positioning

• Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments.
• Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience.
• Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development.

Senior Healthcare Leaders Credibility Establishment

• Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems.
• Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders.

Enterprise Positioning & Long-Term Growth

• Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem.
• Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion.
• Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value.

People Leadership:

• Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals.
• Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement.
• Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams.

Required Qualifications:

Education & Experience Guidelines

• Bachelor’s Degree required; Master’s degree preferred
• 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
• Demonstrated success building and scaling marketing organizations, not just running mature ones.
• Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership.
• Proven ability to influence without authority and lead through complexity and change.
• Ability to 25-30% travel required

Other Preferred Knowledge, Skills, Abilities or Certifications:

Fortive 9 Behaviors by Level:

Scaling & Aligning

Customer Obsessed: Starts with the customer’s needs and make decisions with their perspective in mind.

Strategic: Uses data-driven insights to influence and shape strategies that advance organizational priorities across multiple functions.

Innovation for Impact: Inspires breakthrough solutions by nurturing ideas through experimentation and embracing diverse perspectives.

Inspiring: Communicates a compelling vision that energizes and motivates others.

Builds Extraordinary Teams: Creates a unified leadership group that drives organizational success.

Courageous: Takes decisive action and tackles tough issues head-on.

Delivers Results: Leads with high standardsand urgency, driving values-based execution for quality, timely, and sustainable results.

Adaptable: Maintains rigor while continuously experimenting and learning.

Lead with FBS: Goes to Gemba- Observes real-world processes at the source and embraces FBSprinciples through kaizen, coaching, and leveraging expertise to solve challenges.

Revision Date: 03/2026