Fluent

What began as a mission to democratize data insights has evolved into Fluent, a pioneering platform reshaping how businesses interact with their data. Founded in 2021 by Robert Van Den Bergh and Cameron Whitehead, the London-based startup emerged from the realization that valuable data often remains locked away, accessible only to those with technical expertise. The founders envisioned a world where anyone in an organization could simply ask questions in plain English and receive immediate, clear answers from their data. This vision was fueled by the understanding that data teams were spending a significant portion of their time—up to 40%—on routine data queries, diverting them from more strategic and transformative analysis. Fluent was born to bridge this gap, empowering every team member to become self-sufficient in their data needs.

The journey started with a focus on creating a seamless, conversational AI interface that integrates directly into the daily workflows of modern businesses. By connecting with popular communication tools like Slack and Microsoft Teams, as well as a wide array of databases and data warehouses, Fluent brought data analytics out of complex dashboards and into the collaborative spaces where decisions are made. The platform's ability to translate natural language questions into sophisticated queries and deliver instant insights has been a game-changer for its clients, particularly for marketing agencies struggling with the time-consuming process of client reporting. With a successful seed funding round of $7.5 million, Fluent is rapidly expanding its capabilities and team, driving forward its mission to make data accessible to everyone and to become the go-to engine for automated, intelligent reporting across various industries.