Floral Image

We began our journey back in 2000 when two friends, Graeme Rutter and Ben Trussell, decided to leave the corporate world behind to start something of our own in Adelaide, Australia. Our initial idea was a plant rental service, but we quickly saw a more vibrant and unique opportunity in lifelike floral arrangements. We realized that businesses wanted the beauty of flowers to brighten their spaces without the constant hassle and cost of fresh ones. This led us to create a service that provides stunning, realistic floral arrangements that rival the real thing, and our concept quickly blossomed.

From those humble beginnings, we've grown into a global success story. Today, Floral Image is a worldwide franchise company with a presence in over 90 cities across 21 countries, spanning six continents. Our core mission is to enhance the atmosphere of any business, large or small, with our beautiful, maintenance-free flowers. We operate on a simple subscription model where we deliver a new, professionally designed arrangement to our clients every month, ensuring their decor always looks fresh and exciting. This service is not only cost-effective but also a wonderfully sustainable alternative to fresh flowers. Our arrangements are water-free, pesticide-free, and since they don't wilt or drop pollen, they are completely mess-free and allergy-free. We take great pride in offering a local, friendly, and hands-on service through our dedicated network of franchisees, helping businesses everywhere create a welcoming and uplifting environment for their customers and staff.