Advertising Operations Executive

Are you ready for a Game-Changing Career Experience?

At EFG (ESL FaceIt Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture.

Our Advertising team is growing and we are actively seeking a new team member to join our dynamic group. We are actively seeking a seasoned Ad Operations Executive who will play a pivotal role in driving revenue growth by demonstrating strong operational excellence and fostering relationships with sales, customers, partners and other stakeholders.

Our ideal candidate is poised to excel in this dynamic and rapidly evolving industry and company landscape, boasting a solid understanding of digital media. You will be responsible for creating and executing digital media campaigns, insights and yield optimization that align with client objectives, maximising the advertising impact and driving revenue growth.

What you’ll do:

Operations (90%)

• Collaborate closely with sales teams to understand client objectives and develop effective digital campaign strategies
• Ensure that campaigns align with client objectives, industry trends, and best practices
• Be the key stakeholder to manage and maintain GAM (ad server) and exchange operations.
• Own all the campaign management workflows (pre, mid and post ), right from inventory availability checks to post campaign analysis and case studies.
• Utilise a variety of formats such as video pre-roll, mid roll, display, etc. to create comprehensive and bespoke campaign activations
• Manage all programmatic activities i.e. PG, PD, PMP and Open Exchange
• Produce detailed insights to identify opportunities for new ways to monetize our audiences and inventory
• Partner with the account management team to build post sales workstreams and benchmarks
• Effectively manage inventory to ensure we achieve the right balance between direct and indirect sales
• Ensure ad server hygiene is maintained (setup, ad policies, guidelines), own new ad format implementation and best practices
• Build various data views and analysis to help understand and grow the ad inventory adoption

Other (10%):

• Work closely with sales, planning and account management to ensure campaigns meet performance goals and help build reporting
• Help maintain the highest standards of hygiene within the CRM system (SFDC)
• Collaborate with internal and external stakeholders to identify and make improvements to all operations procedures

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal-opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

Requirements

• Proven experience in digital media operations on the publisher side, with a minimum of 3 years of experience in ad server systems (GAM)
• Highly proficient and advanced knowledge of MS Excel
• Analytical mindset with the ability to interpret data and provide actionable insights
• Knowledge of digital media platforms, advertising technologies, and industry trends.
• Excellent communication and presentation skills with the ability to solve complex problems for our internal teams and customers