Remote SEO & Web Optimization Specialist (HubSpot + Google Ads)

🏗 Who We Are:

Emeris Group is a rapidly growing geotechnical monitoring company serving major construction and infrastructure projects across Canada. We’re passionate about precision, client satisfaction, and building a cutting-edge digital presence that drives real leads from developers and contractors.

We’re now hiring a Remote SEO & Website Optimization Specialist who will take full ownership of our website performance, optimize for search, manage HubSpot workflows, and support our mission to become the go-to firm for pre-construction surveys and automated monitoring.

🔧 What You’ll Be Doing:

• HubSpot Website Management

  • Update and optimize web pages, forms, and CTAs using HubSpot CMS

  • Improve on-page content structure for user engagement and SEO

  • Set up workflows, thank-you pages, and auto-responses for form fills

• SEO Optimization

  • Perform keyword research for the geotechnical monitoring and construction sector

  • Optimize page titles, meta descriptions, image alt texts, and structured data

  • Implement internal linking and content siloing strategies

  • Support with blog SEO optimization (content provided or co-created)

• Conversion Tracking & Analytics

  • Set up and manage Google Analytics, Google Tag Manager, and conversion goals

  • Build dashboards to track visitor flow, bounce rates, and lead funnels

  • Analyze traffic behavior and recommend CRO (conversion rate optimization) changes

• Google Ads & PPC Campaigns

  • Launch and optimize Google Ads for lead generation

  • Conduct A/B testing on ad creatives and landing pages

  • Track ad ROI, CPC, conversion rates, and optimize budget accordingly

✅ You’re a Fit If You Have:

• Hands-on experience with HubSpot CMS (must-have)

• Strong knowledge of SEO best practices

• Proficiency in Google Analytics, Tag Manager, and Search Console

• Experience running and optimizing Google Ads campaigns

• Basic knowledge of HTML/CSS and responsive design principles (bonus)

• A results-first mindset — we care more about leads and rankings than hours logged

💡 Bonus Points:

• Experience in construction, engineering, or monitoring sectors

• Familiarity with Canva or Adobe XD for simple graphic/UI tasks

• Comfortable working with remote teams and hitting weekly KPIs

📈 What We Offer:

• Flexible working hours – just deliver results

• Room to grow with a fast-scaling technical company

• Opportunity to take the lead on digital strategy for a niche B2B brand

• Monthly bonuses for performance (traffic, ranking, and leads)

🎯 Ready to Apply?

Send us:

1. Your portfolio or examples of websites you've optimized (before/after rankings welcome)

2. A short introduction of yourself

3. Contact us at [email protected]