elmenus technologies

elmenus is a venture-backed food discovery and ordering platform headquartered in Cairo, Egypt. Founded in 2011 by Amir Allam, the company was established with the vision of helping people solve the universal daily question of what to eat. Initially launched as a food discovery service providing digitized restaurant menus, elmenus has since evolved into a comprehensive, integrated platform that combines social, visual, and personalized experiences. The platform empowers millions of users to discover new restaurants and dishes, browse menus, and read reviews from a vibrant community of food enthusiasts. By leveraging user-generated content, including photos and ratings, elmenus creates a rich, interactive environment for food discovery.

Over the years, elmenus has significantly expanded its services beyond discovery. In 2018, the company introduced a fully automated online ordering system, transforming into a full-fledged food-tech powerhouse. This strategic expansion included the development of its own delivery fleet to provide end-to-end service for its partner restaurants, competing directly with global players in the Egyptian market. The company utilizes a sophisticated, AI-powered recommendation engine to personalize the user experience at the dish level, offering tailored suggestions based on individual preferences and past behavior. Serving millions of monthly active users and partnering with thousands of restaurants across numerous cities in Egypt, elmenus continues to innovate and dominate the food-tech space by focusing on a user-centric approach and enabling restaurants to scale their operations through its digital ecosystem.