Ecom Republic

Ecom Republic is a profit-focused creative and growth agency for DTC ecommerce brands, combining high-volume creative production, disciplined media buying and performance analysis to create profitable scale. Founded in 2023 and based in Sydney, Australia, the agency serves established direct-to-consumer brands seeking senior-led paid acquisition and creative strategies.

The company's approach was developed out of necessity by founder Josh Waite, who built the initial blueprint while scaling his family's brand, Vanilla Shore, from zero to $120k months. By focusing on unit economics rather than standard shortcuts, he found a repeatable way to protect and grow profit margins. Today, Ecom Republic functions as a senior growth department for brands, providing an end-to-end system that integrates high-volume creative production, disciplined media buying, and deep data analysis under one roof.

The agency produces over 100 ads per month, manages $5M+ in ad spend profitably, and has produced 10,000+ ad creatives for ecommerce brands. Their team comprises specialists from Australia's leading growth agencies and brands, with senior staff handling strategy, creative, and media buying decisions using shared commercial numbers to guide testing and optimization.