Senior Product Manager - Digital Growth

About This Job

As Senior Product Manager, Digital Growth, you will own the checkout experience end-to-end across Dutchie’s digital ordering channels: Hub, E-commerce, Kiosk, and Mobile App. This is a metrics-driven growth role focused squarely on late-funnel optimization, where small improvements have outsized revenue impact.

You’ll operate at the intersection of checkout, payments, and loyalty, acting as the DRI for key growth metrics including Pay-by-Bank adoption, loyalty sign-ups and redemptions, logged-in shopping, and conversion through checkout. This role brings rigor to experimentation, uplevels how the team uses data, and turns insight into sustained growth.

This is a high-visibility role with regular exposure to senior leadership and direct influence over two of Dutchie’s fastest-growing surfaces: Payments and Loyalty.

What You'll Do...

• Own the checkout experience across all digital channels, defining a clear vision and executing a roadmap that reduces friction and increases conversion
• Act as the single-threaded owner for late-funnel KPIs, including checkout conversion, Pay-by-Bank adoption, loyalty sign-ups and usage, redemptions, AOV, and logged-in shopping rate
• Bring strong experimentation rigor to the team by designing, running, and scaling A/B tests that directly impact revenue and engagement
• Drive Pay-by-Bank (PBB) sign-ups and usage by embedding it naturally into checkout flows and payment decision points
• Increase loyalty value realization by integrating sign-up, points visibility, and redemption directly into checkout
• Leverage personalization, cart toppers, promotions, and incentives within checkout to increase cart size and completion
• Partner closely with design, engineering, data, marketing, and payments teams to ship, measure, and iterate quickly
• Use quantitative and qualitative insight to identify friction points, validate hypotheses, and prioritize the highest-impact opportunities

What You Bring...

• 5+ years of product management experience, with clear ownership of checkout or late-funnel growth surfaces
• A strong data-driven background, including hands-on experience with A/B testing, experimentation frameworks, and KPI ownership
• Demonstrated success driving growth metrics such as conversion, AOV, login rate, loyalty adoption, or payment mix
• Experience working with payments systems, checkout flows, or financial products within a consumer environment
• Comfort using data directly (SQL proficiency or equivalent) to inform decisions and measure impact
• A growth mindset paired with strong product judgment — you know when to test, when to ship, and when to double down
• Excellent cross-functional communication skills and the ability to influence without authority
• Bonus: Experience with ACH or bank-based payment products, loyalty programs, or rewards ecosystems.

You’ll Get…

We are targeting a starting salary of $149,000 - $201,000 based on the intended level for this role.

In addition to cash compensation, our total rewards package includes:

• Full medical benefits including dental and vision plans to ensure you always have the best care.
• Equity packages in the form of stock options to all employees.
• Technology (hardware, software, reading materials, etc..) allowance
• Flexible vacation and sick days