Marketing Director

About Disability Law Group

Every day we strive to foster a culture that is accepting, dynamic, and empathetic. Our clients are disabled and deserve the highest degree of service that we would be proud to deliver. Each client has a unique story with different needs that we must tend to with great care and attention from the very first phone call to the last. Our core values – listen, invest, vigor, empathy, and solutions – drive us to be better and do better for our clients. Our team consists of Receptionists, Law Clerks, Intake Administrators, Application and Appeal Specialists, Intake Specialists, Records Managers, Case Managers, and Attorneys.

We want our employees to be happy and healthy, internally and externally. To achieve this goal, we offer personalized feedback and programs based on the evolving needs of our employees. Some of our commonly praised programs include volunteer days, community clinics, high school scholarships, and regular firm meetings where we give recognition, share feel-good stories, and even play games for fun, among other culture-building activities and events. Our comradery and community involvement help us cultivate our mission, creating a stronger and more dynamic team while working together to help improve the lives of our clients.

***********************************************IMPORTANT NOTICE TO APPLY*********************************************

Your application will be evaluated based on your ability to follow instructions. To be considered for this position, you must submit the following:

1. Resume
2. Cover Letter
3. References

Please ensure that all information provided is accurate and truthful. Failure to follow these instructions will result in disqualification from consideration.

Overview: Disability Law Group seeks a director-level marketing professional to lead the firm’s marketing strategy and team. This role will design and execute data-driven campaigns, manage the firm’s digital presence, and oversee lead-generation efforts. The Marketing Director will bring SEO and website management in-house (replacing a $4K/month SEO vendor) and collaborate closely with attorneys to drive client growth through strategic marketing.

Responsibilities:

• Strategy & Leadership: Develop and implement the firm’s marketing strategy, lead the marketing team, set goals and KPIs, and report performance to firm leadership.
• Digital Campaign Management: Plan, execute, and optimize paid digital campaigns (Google Ads, Google LSA, paid social). Manage budgets and analyze ROI to maximize client leads.
• Website & SEO: Oversee updates to the firm's websites (Michigan Accident Attorneys & Disability Law Group), implement on-page and technical SEO, and coordinate web content to drive organic traffic.
• Analytics & Reporting: Monitor website, social media, and advertising analytics (e.g., Google Analytics) to measure performance. Generate reports on lead volume, conversion rates, and other key metrics to inform strategy.
• Content & Communications: Work with attorneys to produce marketing content (blogs, newsletters, videos) supporting business development. Ensure messaging is consistent, professional, and optimized for search.
• Vendor & Lead Management: Manage relationships with marketing vendors or legal lead services (e.g., directory listings, referral partners). Evaluate outside vendors and ensure cost-effectiveness.
• Collaboration: Align marketing initiatives with firm goals (targeting specific case types or regions) and work with intake staff to follow up on leads.
• Budgeting: Develop and manage the marketing budget across paid and organic channels.

Qualifications:

• 5+ years of marketing experience, including leadership or director-level roles (ideally within a high-growth law firm or professional services environment).
• Proven expertise in managing paid search (Google Ads, Google LSA) and paid social media campaigns.
• Demonstrated ability in website management and SEO (able to replace an external SEO vendor with in-house strategy).
• Strong analytical skills and data-driven mindset; proficiency with analytics tools (Google Analytics, CRM reports, dashboards).
• Familiarity with legal industry marketing or lead-generation vendors is a plus.
• Excellent communication and project management skills; ability to collaborate with attorneys and staff.
• Bachelor’s degree in Marketing, Communications or related (advanced degree a plus).

Location: Based in Metro Detroit (Troy, MI); remote candidates will also be considered.

Compensation: Salary range: $85K–$115K base, with KPIs & Merit-based bonus available.