Performance Creative Designer (Remote Mexico)

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We're looking for a creative, curious, and ambitious designer who's excited to make their mark in performance-driven advertising.

Requirements

• Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs.
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
• Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
• Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
• Continuously iterate and refine designs based on feedback, data insights, and testing outcome

Benefits

• Set living wage
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid medical plan for you and a 50% employer contribution for your dependents
• Access to certified therapists through Spring Health, membership to Headspace
• Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time